Podcast: The Democratic Convention's Texting Map

By Joe Francica and Adena Schutzberg
September 02, 2008

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It's not news that the Obama campaign has been a great user of technology up to this point. Last week, at the Democratic National Convention, the campaign used live maps to engage, enable and incite its supporters. We look at what was so special about this use of maps, why it worked and how the basic idea might be used elsewhere.

Show notes:

Text Messaging May Have a Big Future in Politics (PC Week Blog - includes map graphic)
Obama's Text Prospecting Turned Up Rocky Mountain Gold (Tech President Blog)
Obama speech also a vehicle for high-tech outreach to voters and nonvoters (AP via Newser - includes 62 year delegate's first text)
Obama uses speech for high-tech outreach (AP)
DNC Google SMS Campaign Map
Twitterholic (rankings of Twitterers, Obama is tops)
Obama website, note that e-mail address and ZIP Code are required for entry with no privacy information (NPR)
This week in Tech 157 (privacy of Obama gathered e-mail, phone numbers)
Map Hawk (Directions Media blog about maps and the media)
What’s New in ArcGIS 9.3 (sign up for a free seminar)

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similar implementation (#1) by Adena Schutzberg, Directions Magazine
Date: September 10, 2008 11:36 AM

"By using their own cellular phone, customers can text in the flavor of their pizza and include an approval rating that ranges from 'absolutely like' to 'don't like'. As an additional value add, the marketing technology behind text-enabled service will also alert Pizza Nova customers of pizza sales at their local store locations in the coming months."

This implementation will be at the Toronto International Film Festival. It's not clear how they will assign "home locations" to the voters.

http://www.prweb.com/releases/2008/09/prweb1304364.htm

	I use it the same way as before.
	I use it about the same, but now I report errors.
	I use it less.
	I use it more.
	Google Maps has a new data provider?