September 08, 2008
Rosina Howe-Teo, chief innovation officer of the
Innovation and InfoComm Technology Department of the Land Transport
Authority of Singapore, and Henrik Dahlin, logistics manager of DHL
Express, Belgium, have a common bond. Both are responsible for
maintaining an efficient flow of goods and services over a wide network
of roads and highways. Both spoke at the Senior Executive Summit (SES),
held the day before the ESRI Users Conference in San Diego.
Singapore - Managing Growth
Singapore is an island nation with 4.6 million people and only 682
square kilometers, just slightly smaller than New York City. Howe-Teo
is in charge of managing the nation's public transit agency. The
Land Transport Authority (LTA) was
formed in
1995 as an amalgamation of four agencies: the Land Transport Division,
the Mass Rapid Transit Corporation, the Public Works Department and the
Registry of Vehicles. The agency (1) formulates and advises the
Singapore government on land transport policies; 2) plans, develops and
manages land transport; 3) serves as an agent of the Singapore
government for the administration of public and private land
transportation.
Leaving private industry to work for the Singapore government, Howe-Teo
recognized several challenges in bringing together these diverse
groups. There were four working cultures, many disparate systems and
technology platforms, a lack of standards and common processes, and
complex integration issues. She determined that the first thing to do
was to align business and information technology (IT) systems and
identify core IT competencies, and to identify a core technology
roadmap. A sourcing strategy was also needed: What would the agency
in-source? What would it outsource?
Work began in 2000 with the appointment of a CIO. IT was aligned with
business units that performed operations support as well as strategic
business applications. With the four business units combined, Howe-Teo
found that they all needed GIS for certain applications, and users
included geotechnical engineers as well as those in transport
technology, road construction, traffic engineering and information
technology.
Certain questions arose at this point: Who makes what decisions? What
data should be captured and how are data shared? The LTA decided to
establish a governance framework so that IT realized a return on
investment, shared the available data, and managed a centralized GIS
administration. But in Singapore, GIS expertise is rare. Some work had
to be outsourced to consultants, despite an ingrained mistrust of
outside help. The LTA contracted with an Indian systems integration
company with strong GIS skills. But the LTA realized that it needed
internal expertise in GIS, as well. The LTA asked some 2,000 engineers
within its organization to learn GIS. One year of training required a
two-year commitment to the organization.
Howe-Teo said, "It was important that we bring [GIS] knowledge and have
a single point of expertise." The LTA's GIS did not have workflow
process built into its framework and it determined that building this
aspect into the plan was important, otherwise GIS would be nothing more
than a repository. So, the LTA incorporated a workflow engine and the
teams created integration processes.
In 2003, a centralized data hub allowed the LTA to compile the data
requirements for the four domains of the department. The workflow
engine is called ORBIT, built on the FileNet document management
system. Centralized GIS data sources now include as-built drawings,
on-site surveys and the National Land Data Hub.
"To date, the LTA has more the 70 layers of GIS data and the data are
used across all functions of LTA and shared with other land use
organizations," said Howe-Teo. "I wanted to 'laymanize' the process."
That was her word for improving efficiency and effectiveness, and
taking processes down to the people on the street. More information on
the LTA can be found at Onemotoring.com.sg. With over 13 million
page views each month, Howe-Teo said, "This portal is not allowed to go
down."
DHL Tackles Logistics and Costs
DHL Express and its
parent company, Deutsche Post World Net (DPWN), employ 500,000
and aim to be the world's logistics company.
Dahlin's unit, DHL Express, serves the world with offices in 220
countries, with 285,000 employees, 420 airplanes, 72,000 trucks/vans
and 4,700 terminals or retail drop off points. At DHL, GIS improves the
bottom line and positively impacts the customer experience.
Examples of GIS in DHL include:
- Strategic Objectives
- Determine optimum terminal locations
- Optimize the number of terminals or retail outlets
- Minimize all costs
- Tactical Objectives
- Optimize number of tours or routes per terminal
- Minimize fleets
- Minimize driving distances
- Operational Objectives
DHL's GIS supports the company's optimum network configuration and delivers lower total transportation costs, in part by minimizing the number of kilometers driven. The result has been an improved competitive position in the actual market, leading to higher throughput and higher margins. There were fewer missed pickups and quicker responses, leading to lower costs. For customers, DHL is able to maintain competitive pricing levels and higher service levels. "When we created these efficiencies, we reduced pollution and [provided for] a cleaner world," said Dahlin. "Sustainable transport is our business. We offer offsets to customers to cover their carbon footprint and promote sustainable transportation."
- Optimize the daily resources
- Optimize pick up and delivery, otherwise know as event management
- Optimize distribution and system sorting
- Minimize tour prep time for drivers
- Improve positioning and navigation
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