Podcast: A New Map of the Geospatial Marketplace
By Joe Francica and Adena Schutzberg
March 17, 2009
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A Proposed New Map of the Geospatial Marketplace (click for larger image)
Show Notes
The 2009 ESRI Health GIS Conference will take place September 21-23 in Nashville, Tennessee. Be part of the conference by submitting an abstract to share your success with GIS and discuss best practices with others from health and human services organizations. The deadline to submit an abstract is May 8th. For more information visit the registration website.
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| Whole product solutions has been a mantra to technology companies since the 90's. What's different now is the ease in access to the tools by non-geospatial programmers (the API's for Google and MSFT are *much* easier to use than ESRI's) and the broad understanding of the relevance of things on a map. We should all now bow gnetly in the directions of Mountain View and Redmond for the ability to visualize such things in simple ways, and in the direction of Redlands for zealously developing such a closed market for content that's up until now been crying out for release into the mainstream. Whether the 'new market entrants' have the patience to outlast Mr. Dangermond's mapping monopoly remains to be seen. So far he's been pretty good at controlling the pace of his market. |
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| I am curious as to where NAVTEQ and TeleAtlas would be located on your market quadrant diagram. |
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| In response to the question about data companies, it was my intent to focus on the solution providers. In creating the diagram, I debated on whether to add a third axis to accommodate for data providers since they comprise such and integral part of our market. But to get into vector vs. raster, or imagery vs. demographics might have confused the point. In fact, the exercise was an attempt to illustrate the entry of new types of IT companies entering the geospatial marketplace and those in this diagram are only a representative sample. The companies comprising the geospatial data market, either original content providers (GeoEye, DigitalGlobe, Nielsen Claritas, Experian, etc.) as well as the resellers (MapMart, etc.) deserve to be on their own axis to illustrate a different continuum. |
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| Joe, You missed the single best geospatial business intelligence company, SRC. Their flagship product, Alteryx, runs circles, or drive times, around Pitney Bowes Business Insight and ESRI when it comes to BI. Wish you would have included them. Take care Joe. |
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| Andy: My intent was to outline the basic areas of the market, but not to try and mention every company. To be sure, many more companies can and should be included with SRC being one of them. I think the market has so radically changed over the last few years that some companies might "cringe" at the thought of being classified in one quadrant or another. I will be working toward better defining these quadrants in a forthcoming editorial and expand on my original definitions. Thanks for your comments. |
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