August 05, 2009
In the summer issue of ESRI's ArcNews,
Dr. Paul Torrens, director of the Geosimulation Research Laboratory and
associate professor at the School of Geographical Sciences and Urban
Planning at Arizona State University, penned an article titled "Process
Models and Next-Generation Geographic Information Technology." The
article provided a truly unique vision on how GIS should work by
incorporating more dynamic data and having users develop a better
understanding of how geospatial phenomena really work, specifically
those "processes" which control complex spatial situations. Editor in
Chief Joe Francica interviewed Dr. Torrens about his ideas, space,
time, cellular automata, Web architecture, "spimes" and the "Internet
of things." Because of the length of the interview, it has been divided
into two parts. This is part two. Part one appeared on Monday.
Directions Magazine (DM): Given today's Web architecture and
associated search, Web services and syndication methods, do you believe
that we will be able to create true semantic spatial queries, thus
accessing data, data models and other spatial information now or in the
future?
Paul Torrens (PT): My sense is that we already can and many of us
are already doing this in a disjointed manner through browser
technologies, whether on our desktop computers, laptops or phones. As I
respond to your questions, for example, the phone that sits in my
pocket is harvesting content from the Web on my behalf, filtering it
based on semantic classifiers that I have specified and syndicating the
results as an RSS feed. Much of the semantic functionality being used
to guide that harvesting relates to the location at which the
information was either composed or published and the spatial
information embedded in its content. I am likely to access the results
as text or through a map, using the latter, for example, when I am on
the road and need to find a restaurant. The browser can poll
functionality from the data models of any given number of mapping APIs
to build the map, saving me the trouble. At the same time, my phone (or
rather the applications that it holds) "knows" where I am in many
spaces: a social network of my contacts, the physical network of my
service provider, the local Wi-Fi space of access points around me, on
the Earth's surface down to a resolution of about seven meters, and the
"cyberspace" of the Internet Protocol. All of this spatial information
is being communicated to a broader ecosystem of data and semantic
processes.
Currently, the level of "intelligence" used to ally the spatial
information on my phone to the Web is more basic than it could be. The
software on my phone really only makes use of my position via GPS,
Wi-Fi, cell-tower triangulation and IP address, distilled to a common
location ID by geocoding or reverse geocoding and allies that piece of
data with the Web by essentially scraping Web sites for textual
location data (place names, street addresses, ZIP Codes, phone area
codes) and by using geocoding to convert those data to latitude and
longitude. But I also use my phone to browse the news, to email
colleagues, to search the Web and so on. Many of these tasks are
correlated, which infers the relationships that might exist between
them. Moreover, the phone usually goes where I go, and so the
sequencing of my interactions with its software and with the Web, as
well as the spatial location of the phone when those actions are
performed, infers a wealth of additional semantic meaning that could be
used to deliver tailored location-based services to me. Of course, the
privacy implications of this sort of semantic analysis are
mind-boggling, particularly if we consider that something as simple as
a phone number (information which many people voluntarily give over at
a point of sale, for free) can be used to cross-link all of this
information to the sorts of semantically aware geodemographic systems I
discussed earlier.
DM: What are the complementary, non-geospatial process models that
can support GIS and will these require current geospatial professionals
to be retrained to think differently than they do today?
PT: I think that the inverse of the question is perhaps more
interesting: any transaction that can be tagged with a location is
amenable to geographic processing. Currently, that is largely limited
to a location, but I see huge currency in geographic processing that
operates on space-time activities, trajectories, interactions and
events, as well as the ambient geographic context of those things and
their spatial structure and compositions. My sense is that we are on
the verge of a revolution in the way that geographic processing relates
to Internet and communications technologies. To some extent, I suppose,
that revolution has already taken place and, like ubiquitous computing,
it's not obvious to us because it is part of our everyday lives. �
But to answer your question: the most active development in
non-geographic process modeling is taking place under the umbrella of
the "semantic Web." To the extent that the term "Web 2.0" has come to
be associated with the fusion of "produced" data with volunteered data,
and mashups of disparate Web streams into repurposed media, a next
stage for the Web (what many refer to as Web 3.0, although both terms
are controversial given that the fundamental architecture of the Web
has retained the same versioning all of this time), is the emergence of
semantic technologies that will feed on Web 2.0. Such technologies are
already being built - as "Web services" that take a user request,
disappear into the Web to populate that request with data and perform
either a preliminary or deep analysis of those data, and return
answers, products, services to the user in an ontology that maximizes
the utility of the information for the user. Prototype forms of this
already exist in common usage: translation services for Web pages that
appear as a hyperlink next to a search result, comparison shopping
bots, automated trading agents for stock portfolios and so on. In each
of these examples, geography is significant.
One of the wonderful things about working in geographic information
technologies at the moment is that the technology that drives the
semantic Web is already part of the toolkit of the GIS professional:
object-oriented programming, extensible markup, server-side scripting,
database query and access methods, and visualization. Most server-side
GIS already work natively in this sort of architecture. Some really
interesting Web-enabled GIS tools are being built: my colleagues in at
the GeoDa Center for Geospatial Analysis and Computation at Arizona
State University, for example, have developed a version of their
popular GeoDa spatial statistics toolkit that works as a Web service.
Methodologies for artificial intelligence (agent-based modeling,
machine-learning, filtering, data reduction and so on) are in one area
that is perhaps outside the GIS professional's standard toolkit,
although these are now taught in many university GIS programs, and some
of the skill sets are already standard in image processing for remote
sensing.
To the extent that I could offer my opinion of how GIS professionals
might think about things differently amid the emergence of these
technologies, I might suggest that, in addition to building GIS tools
for desktops, they also consider the products that they develop as
being part of the emerging "cloud" of information systems (a cloud that
now exists in the Web, the GeoWeb, in distributed sensor networks and
in users' hand-held devices) and that they contemplate ways in which
the "G" in "GIS" can be leveraged (or monetized) to extend the current
state-of-the-art. To some extent, GIS is dominantly tool-oriented and
that is advantageous because it allies GIS professionals with their
colleagues in IT. But spatial thinking, independent of GIS tools, is a
fantastically valuable skill set that is growing in its potency, and it
is a skill that geographers have undisputed mastery of.
�
DM: We're interested in understanding your thinking about the use of
"spimes" (as you describe: "artifacts that are aware of their position
in space and time"), sensor and swarm networks to support risk
mitigation such as for natural disasters or responding to terrorist
activity. Do we have enough of the sensor infrastructure to support
this and, if not, when will we? Said a different way, do we have the
technology today to process this kind of information and would decision
makers know what to do with it if they had it anyway?
PT: The definition of spimes is something that belongs to the
science fiction writer and futurist, Bruce Sterling, which is
interesting because it is an idea that developed outside (but
alongside) geography. But it is a concept that is really coming to
shape how we think about cyberspace, cyber-place, cyber-geography, and
emerging "code-spaces" (to use a term from Martin Dodge and Rob Kitchin
that I think really captures this field well). For many people, in the
design world, for example, they come to learn about GIS through spimes.
For certain systems, the architecture of spimes in existence is already
very sophisticated and it is pervasive enough to allow for almost
complete coverage of system attributes. The most obvious example is the
postal system (whether you consider the federal postal system in the
United States, for example, or private systems run by any of the big
parcel service providers). Various groups are also developing sensor
networks for things like earthquake and tsunami monitoring and
geographic information technologies, from GPS to accelerometers and
GIS, are an integral component of these systems. Many of these sensor
networks involve location technologies that work as fully fledged
spimes, miniaturized to scales that allow them to be mass-produced cost
effectively and fastened onto mobile objects (buoys, rocks atop
tectonic plates, crates, cargo containers and so on). They can be
assigned IP addresses that allow them to participate in the Web, just
like any other Web-enabled device. Spimes even have their own operating
systems, such as Java Jini, that have been in active development for
some time. As the cost of embedding GPS chips, Wi-Fi connectivity,
processors and MEMS (micro-electromechanical systems) falls and the
technology fuses further, the "Internet of things" that these devices
constitute in collective form, will extend. So, I think the sensor
technology to empower decision making and planning is already there and
it is relatively mature. Your question about how to leverage the
information produced by that infrastructure for decision making really
captures one of the grand challenges for the technology. With such huge
amounts of data being generated, the only feasible way to sift through
it in the sorts of temporal scales that human decision making operates
is to co-develop tools to process the information. I think that GIS
will play an increasing role in the development of these technologies.
DM: You mention in the article that the data we are collecting on
the Web through mouse clicks and simple searches, coupled with
geodemographic information, hold great potential. How can we become
better marketers using information from the Web and employing process
models?
PT: One of the advantages that I see in associating geographic
information technologies with Web technologies is in using the power of
geography to contextualize data to places, regions, people, industries,
social groups and so on. This is already happening in online
advertising. By reverse geocoding the IP address on a user's machine, a
browser application can tailor advertisements to a particular city.
(The technology is not fool-proof, however, and you will often see
erroneously tagged marketing appear in your browser advertising
services in the wrong city.) If we throw process models into the mix,
the possibilities for semantically inferring a user's age group,
affiliation, interests and so on, grow. With geographic information,
that marketing can be further refined to specific stores in a user's
neighborhood. When mobile, similar schemes could be delivered to users'
phones or laptops to suggest taxi services, coffee shops, tours or any
service that are fine-tuned to the users' interests.� There is a
role for the visual nature of GIS as a medium of communication as well:
a carefully designed map can greatly facilitate the uptake of this
information, particularly in online contexts, where many users already
use maps as their portal to the Web.
DM: As geospatial technology adapts to changing business needs, how
do you see it integrating with mainstream information technology
systems like business intelligence or more specific systems such as for
human resource management, sales and finance? Is geospatial information
just another datatype to mainstream users, or is it truly "game
changing" for those who can exploit it best?
PT: Geographic information is already game changing: it is an
essential component to the business models of insurers, banks,
transportation providers, retail stores, civil engineers, marketing
firms, utility companies and to the service models of defense agencies,
urban planners, hospitals, law enforcement, schools, mail providers and
so on. My sense is that geographic technology is already integrated
with the mainstream of information technology and that it has been for
some time. In the GIS courses that I teach, for example, we have
students from sociology, criminology, biology, urban planning, civil
engineering, ecology, environmental science and business; they all
regard GIS as a core part of their education.
Geographic information is probably always going to be of distinct value
because of its ability to associate data contextually to an event, a
place, an interaction, an activity, a trend and so on. As information
technology has evolved over the years, its association with GIS has
grown closer and, looking to some of the potential futures of IT, that
trend seems likely to continue.
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