Picturesque St.Simons Island is a barrier island off the coast of Georgia.With its moss-draped oaks, shady lanes and creek-fed pockets of marsh, it is a thriving habitat for over 200 species of birds as well as sea turtles and other wildlife.The members of St.Simons Land Trust (Land Trust), conscious of the island's unique environment and 250 years of history, wanted to balance conservation and development goals.

Specifically, the Land Trust set out to create a strategic plan for carrying out a 10-year conservation strategy.Consulting firm PBS&J, from its Atlanta Planning and Landscape Architecture program, along with planner and urban designer H.Randal Roark, AIA, FAICP, worked with the Land Trust on a master plan, including community involvement and GIS mapping processes that resulted in a Greenprint Plan for St.Simons Island.

Information Design
Community planning projects, such as the Greenprint Plan, use an extensive amount and variety of GIS data, such as coordinate data, environmental data and aerial imagery along with cognitive goals, messages and implied meanings.As stated by information design expert Nathan Shedroff, for data to have value, it must be organized, transformed and presented in a way that give it meaning to a target audience.Information design has evolved as a subset of graphic design to become a structural model for packaging information in a meaningful way.

In order for the project to be successful, we had to incorporate information design principles with the mapped GIS data to communicate the plan's ideas and goals.We used an approach that I have named "Info-GIS." Info-GIS applies the concepts of information design to GIS-based data and planning process products to reference, analyze and present community planning solutions.

Info-GIS combines well-known platforms, media and tools, such as ArcGIS, CAD and other software, to better communicate both factual and contextual elements of community planning.(Click for larger image)

Planning the Maps
For St.Simons Island, one of the first steps in the planning process was to conduct an island-wide survey of island residents' attitudes about green space issues.The Land Trust assembled an advisory committee from a broad cross-section of residents and property owners, and conducted workshops to gain additional opinions and information.

Next, we created a series of base maps.Aerial imagery, land cover, historic districts, parks and recreation sites and existing features as well as political, demographic, environmental and zoning/land use data were collected from sources including the Glynn County GIS Department (winner of an ESRI Special Achievement in GIS award in 2003), the Land Trust, an on-site visual survey and the National Wetlands Inventory.Every base map had its own importance and conveyed significantly varied information for comparative analysis.

In this base map, used to identify parks and recreation sites, active and passive parks are depicted with shades of green and a green line connected with circles indicates tree canopies.(Click for larger image)

These base maps laid the ground work for the planning team.As the process evolved, we identified key elements and features of the island. We selected the study area limits, deliverable size (each size of the paper maps) and corresponding map scale to maintain visual consistency throughout the process.A simple, yet effective template was used to communicate the graphic-intensive information displayed on the maps.

The crucial, final step was creating maps enriched by the citizens' input to aptly communicate Greenprint Plan objectives.These maps applied fundamentals of information design and incorporated the traditional planning and landscape architectural graphics to make the maps visually pleasing, and, at the same time, informative.

Principles used to generate maps from GIS-based data (left) and create traditional planning maps (right) were combined in the project for St.Simons Land Trust.

Mapping the Plans
The planning field brings its own guiding principles and practices to the table.For instance, colors, symbols, line weights and line types denote specific design elements.Info-GIS interprets these principles using modern tools and media.We've found one of the most useful among these high-tech solutions is ArcMap of the ArcGIS suite of products.It has proven compatible with information design tools for community planning purposes.

We used ArcMap to incorporate the principles and structural models of the many platforms community planners use. Although ArcMap provides numerous choices of line types, color and symbols, the real challenge lies in choosing the right symbol or color for effective communication.Effective information design blended with traditional planning principles helped shape the St.Simons Island Greenprint Plan.The maps define conservation desires and planning goals of the Land Trust and are easily understood with minimum explanatory text or legends.

To map favorite places, identified in the community-wide survey, planners had to indicate favorite locations and views from the island.An asterisk (*) indicates popularity with varying sizes based on survey results.An arrow was chosen to depict visual direction with arrow size depicting majority results for that view. (Click for larger image)

To identify priorities in property acquisitions, candidate sites were scored on several criteria.Scores were categorized into seven groups, and then colored in shades of red for highest (maroon) to lowest (salmon) for easy identification.(Click for larger image)

Customizing the Tools
ArcMap makes a useful tool for practicing Info-GIS.ArcGIS version 8.X and newer versions have advantages over ArcView versions 3.X in terms of available and customizable line types, styles, fonts and marker symbols.These can be stored in a user-defined style file or as a layer and applied to all relevant data to maintain consistency with all the maps.Style files can also be modified, added or deleted by accessing the style manager.

Some of the key elements of the maps prepared for the St.Simons Greenprint Plan project were derived by customizing a line's properties.One example is the traditional planning symbol for a corridor incorporated into the Greenprint Initiatives Map.

The Greenprint Plan Initiatives map combines results of finite GIS data, planning exercise and site scores.One component of the map, development corridors, is indicated with a line type created using ArcGIS to resemble the line type traditionally used.The varying thickness of the line depicts the importance of the corridor to a set of sites.(Click for larger image)

• Create a new shapefile with the required corridor delineation.The line style that ArcMap selects by default will usually be a plain single line with some default color.Click on the line type in order to change the symbol.In the "Symbol Selector" dialog, choose a simple "Triple Plain" line type from the available line types.
• Click on "Properties" and change the line type to "Hash Line Symbol."
  

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• Changing the line type to "Hash Line Symbol" will make all three parts of the line available for editing.Change the width of the first and third part to 12.
• Click on the middle part and change its width to 24 and color to "Lime Green." Increase the offset of the top and bottom lines to 20.

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• Click on "Template" tab and change the intervals of the top and bottom line to "0" and click "OK."

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• The custom "corridor" symbol can thus be achieved and its width can be changed to match visual requirements.