We recently completed our 2012 Directions Magazine Reader Survey and we wanted to share some of the results. First, we had 1711 respondents this year; 1532 completed the entire survey for an 89.5% completion rate. The majority, 49%, were “users or analysts”; 43% “influenced” purchasing decisions while 19% where the “decision makers.”
As usual, “state and local government” was the category of users most often cited as the industry in which they worked at 28% and the next closest category after that was education far back at 8%. 68% of readers were from the U.S. with Canada at 9.5% and India at 3.4%.
Forty-five percent (45%) of our readers utilize online sources daily; 40% told us they are using social media daily while only 3% read a print magazine daily. Somewhat surprising was the use of social media sources; 22% do not use Facebook or LinkedIn; and over 50% don’t use Twitter or Google+.
Our webinars continue to be very popular with the majority asking us for more “how to” webinars.
The majority of readers, 53%, attended a local or state user group within the last two years.
Below are the results in graphical form of some of the results (click each for a larger image). Thanks for being a part of this year's survey and we especially thank the winners of our Nexus 7 tablet:
Frank Changa
FEMA/DHS
Darren Frawley
City of Woodland
Wayne Knapp
75th Ranger Regiment
