Houston, TX - The NASA
website dedicated to providing information about the ongoing Columbia
Space Shuttle investigation has provided a report showing the path of the
shuttle as it passed over the southwestern United States.The report, entitled
“STS-107 Accident Investigation Ground Track and Events Summary Based on
the Rev 12.1 Master Time Line,” shows maps created with Microsoft’s MapPoint
For decades, professional geographers were reluctant to admit that they actually were geographers.Such an admission brought about responses such as “I hated geography in school” or “I don’t need to know where bananas are grown” (I guess they didn’t expect to be on Jeopardy).Things are changing.Today’s geographer is often an applied geospatial analyst, using technology such as Global Positioning Systems (GPS), Geographic Information Systems (GIS) and Spatial Analysis (SA) to solve an increasing variety of social, economic, political and environmental problems.As a matter of record, Applied Geography (as an Association of American Geographers Specialty Group) has been around for about three decades.But geographers have been conducting important applied work for a lot longer than that.
If you want to learn anything about Oracle Spatial, you’ll end up talking to Xavier Lopez.Mr.Lopez travels extensively extolling the features and benefits of Oracle’s
location technology.Direction’s Magazine editor Joe Francica compiled a series of questions for Mr.Lopez to allow him to qualify some of the recent product
configuration changes and and other business decisions taken by Oracle in light of a shifting market.
How much money are you wasting on direct mail? And, if a promotional letter reaches the wrong destination, how many customers are you really losing because your address database is “dirty,” “old,” or lacks the proper format.
In this article by QAS Marketing Manager Cecelia Hellman, she examines several areas that should be carefully checked before one piece of mail is sent.“Address management problems can even affect revenues.Consider a year’s worth of marketing campaigns, in which a million pieces of direct
mail are sent.“Assuming a modest 1% conversion rate, and a 10% rate of mail that reaches its destination either too late or not at all, due to address errors, how much business could be lost?” Read further…
As the market for demographic information changes and evolves, organizations become more and more sophisticated in how they want to analyze data, specifically
commercial organizations as they use it for applications of customer recruitment, and market development.Here in the Micromarketing industry, we have witnessed
the increased emphasis on customer transactional data and household, or even “person level,” data with a degree of skepticism and possibly fear.At the same time,
we have seen decreased emphasis on the traditional staples of our industry: census derived demographics at a regional or local geographic level.So why is geographic data still relevant in the CRM age? Find out…only in Directions Magazine.
Need a GML primer? Mark Prins of CARIS takes us through the details
in this article.“GML provides both a vendor neutral as well as implementation
neutral format that is optimally suited for distribution over a network.”
Mr.Bert Jakubs of Tele Atlas North America presents an outline for those considering the implementation of a vehicle routing application.Specifically, he presents advice about what to look for in a map database that is essential for location-based services.
Imaging’s IKONOS Satellite captures debris area in Nacogdoches, Texas minutes
after shuttle tumbles to earth.
He’s been on the run for over a year.Hiding in caves, mountaintops, and countrysides, Osama Bin Laden is America’s most wanted.As U.S.military forces vigilantly track and monitor his every move to try to capture him and his henchmen, arguably the most effective weapon in their arsenal is
global positioning systems, more commonly known as GPS.
Professor Graf provides ample reason why all geographers need to be cognizant of the work by the National Research Councils (NRC) two bodies focussed on mapping issues.“The importance of the two geography committees at NRC is that they give American geographers a voice in issues of national and international importance, and they
put geographers on a similar footing with physicists, chemists, medical specialists, biologists, and other scientists.” Read about what has been done and how to get involved…only at Directions Magazine.
The Directions on Esri Technology channel captures a variety of news about Esri. It includes content from Directions Magazine, Esri blogs, Twitter and other sources. Below are some Esri Technology stories you might have missed.