As the market for demographic information changes and evolves, organizations become more and more sophisticated in how they want to analyze data, specifically
commercial organizations as they use it for applications of customer recruitment, and market development.Here in the Micromarketing industry, we have witnessed
the increased emphasis on customer transactional data and household, or even “person level,” data with a degree of skepticism and possibly fear.At the same time,
we have seen decreased emphasis on the traditional staples of our industry: census derived demographics at a regional or local geographic level.So why is geographic data still relevant in the CRM age? Find out…only in Directions Magazine.
Need a GML primer? Mark Prins of CARIS takes us through the details
in this article.“GML provides both a vendor neutral as well as implementation
neutral format that is optimally suited for distribution over a network.”
Mr.Bert Jakubs of Tele Atlas North America presents an outline for those considering the implementation of a vehicle routing application.Specifically, he presents advice about what to look for in a map database that is essential for location-based services.
Imaging’s IKONOS Satellite captures debris area in Nacogdoches, Texas minutes
after shuttle tumbles to earth.
He’s been on the run for over a year.Hiding in caves, mountaintops, and countrysides, Osama Bin Laden is America’s most wanted.As U.S.military forces vigilantly track and monitor his every move to try to capture him and his henchmen, arguably the most effective weapon in their arsenal is
global positioning systems, more commonly known as GPS.
Professor Graf provides ample reason why all geographers need to be cognizant of the work by the National Research Councils (NRC) two bodies focussed on mapping issues.“The importance of the two geography committees at NRC is that they give American geographers a voice in issues of national and international importance, and they
put geographers on a similar footing with physicists, chemists, medical specialists, biologists, and other scientists.” Read about what has been done and how to get involved…only at Directions Magazine.
Editor Joe Francica summarized the market for GIS technology in 2002 by way of the public statements made recently by software vendors as well as a look ahead to what must be done in 2003 for market activity to improve…plus a brief remembrance of Space Shuttle Columbia and the men and women who are personally affected in “The Rocket City.”
Directions Magazine interviewed Larry Delaney, MapInfo’s Director of LBS technology, to determine how MapInfo was weathering the bursting of the LBS bubble and when he thought we might see a rebound in this sector.Read the entire interview to get a perspective on MapInfo’s strategic direction and where Mr.Delaney’s sees the potential in the next 18 month’s for this market.
Much of the hype and hysteria of LBS that occurred in 2000-2001 has passed, as has the doldrums of 2002.This month, our contributing editor on LBS, Jim VanderMeer from Airbiquity takes us through what he believes will be a maturing of the market and “realistic implementations of location revenue models.”
Contributing writer, Steve Gilheany, makes a compelling argument for moving all data to RAM.Crazy? Maybe, but access speed is key and the gap is narrowing between the cost of RAM and that of disk space.Read more of Mr.Gilheany’s insights in the “Nuts & Bolts” special feature…only in Directions Magazine.
Three years ago the Open Source Geospatial Foundation and the International Cartographic Association became partners and launched the ICA-OSGeo Labs Initiative. The network of labs focuses on education and research with free and open source geospatial (FOSS4G) technology. Directions Magazine interviewed Helena Mitasova, associate professor in the Department of Marine, Earth, and Atmospheric Sciences at North Carolina State University, to get an update on...