Directions Magazine
Hello. Login | Register


All Articles
Wednesday, February 19th 2003
by Hal Reid

Today’s ‘bleeding edge’ microprocessor technology is not keeping
pace with the needs of GIS

We all love technology, and can’t wait for the next coolest thing, faster, neater with a bigger WOW quotient.Like everybody who is anybody, I go to computer fairs.But lately it just isn’t very exciting and I have noticed a couple of disturbing trends.Read more of Mr.Reid’s criticisms of today’s hype in hardware…only in Directions Magazine.

Tuesday, February 18th 2003
by David Goldstein

We call it “our little secret.” Quite honestly, GIS has been the basis for our consulting practice since the late 80’s.We call it our “secret” not because it is one, but simply because most client executives sitting across our table are very unaware that it even exists.Most corporations remain happily in the dark about the awesome power that it contains, that the mere implementation to a basic customer database can help them make intelligent business decisions that will put them at a strategic advantage over their competition.Not that the implementation is ever easy, but certainly worth the effort in terms of our bottom line - and theirs.It is peculiar to me that more companies do not employ this valuable tool internally when it makes economic sense, but at the minimum to outsource the job, and at the same time I’m grateful for its obscurity because GIS makes us an absolute hero in the eyes of our clients.

Friday, February 14th 2003
by Directions Staff

Houston, TX - The NASA
dedicated to providing information about the ongoing Columbia
Space Shuttle investigation has provided a report showing the path of the
shuttle as it passed over the southwestern United States.The report, entitled
“STS-107 Accident Investigation Ground Track and Events Summary Based on
the Rev 12.1 Master Time Line,” shows maps created with Microsoft’s MapPoint

Wednesday, February 12th 2003
by Reginald Golledge

For decades, professional geographers were reluctant to admit that they actually were geographers.Such an admission brought about responses such as “I hated geography in school” or “I don’t need to know where bananas are grown” (I guess they didn’t expect to be on Jeopardy).Things are changing.Today’s geographer is often an applied geospatial analyst, using technology such as Global Positioning Systems (GPS), Geographic Information Systems (GIS) and Spatial Analysis (SA) to solve an increasing variety of social, economic, political and environmental problems.As a matter of record, Applied Geography (as an Association of American Geographers Specialty Group) has been around for about three decades.But geographers have been conducting important applied work for a lot longer than that.

Tuesday, February 11th 2003
by Joe Francica

If you want to learn anything about Oracle Spatial, you’ll end up talking to Xavier Lopez.Mr.Lopez travels extensively extolling the features and benefits of Oracle’s
location technology.Direction’s Magazine editor Joe Francica compiled a series of questions for Mr.Lopez to allow him to qualify some of the recent product
configuration changes and and other business decisions taken by Oracle in light of a shifting market.

Tuesday, February 11th 2003
by Cecilia Hellman

How much money are you wasting on direct mail? And, if a promotional letter reaches the wrong destination, how many customers are you really losing because your address database is “dirty,” “old,” or lacks the proper format.

In this article by QAS Marketing Manager Cecelia Hellman, she examines several areas that should be carefully checked before one piece of mail is sent.“Address management problems can even affect revenues.Consider a year’s worth of marketing campaigns, in which a million pieces of direct
mail are sent.“Assuming a modest 1% conversion rate, and a 10% rate of mail that reaches its destination either too late or not at all, due to address errors, how much business could be lost?” Read further…

Tuesday, February 11th 2003
by Duncan Houldsworth

As the market for demographic information changes and evolves, organizations become more and more sophisticated in how they want to analyze data, specifically
commercial organizations as they use it for applications of customer recruitment, and market development.Here in the Micromarketing industry, we have witnessed
the increased emphasis on customer transactional data and household, or even “person level,” data with a degree of skepticism and possibly fear.At the same time,
we have seen decreased emphasis on the traditional staples of our industry: census derived demographics at a regional or local geographic level.So why is geographic data still relevant in the CRM age? Find out…only in Directions Magazine.

Monday, February 10th 2003
by Mark Prins

Need a GML primer? Mark Prins of CARIS takes us through the details
in this article.“GML provides both a vendor neutral as well as implementation
neutral format that is optimally suited for distribution over a network.”

Monday, February 10th 2003
by Bert Jakubs

Mr.Bert Jakubs of Tele Atlas North America presents an outline for those considering the implementation of a vehicle routing application.Specifically, he presents advice about what to look for in a map database that is essential for location-based services.

Thursday, February 6th 2003
by Joe Francica

Imaging’s IKONOS Satellite captures debris area in Nacogdoches, Texas minutes
after shuttle tumbles to earth.

Page 231 of 258 pages « First  <  229 230 231 232 233 >  Last »

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry

Recent Comments

The Odyssey of the Topographical Survey in India

In the mid-1990s, geospatial technology developers, solution providers and vendors came together in India to provide a much needed impetus to the geospatial industry. But a similar initiative for topographical surveying and mapping is needed. Surveying and mapping forms the basis of all geospatial analysis and it is important to convene a forum on the most current tools and technology. This article provides information on the history of surveying in India...

The Search for the Best Geospatial Conference Keynote Speaker
Batty: Another Great State of the Map Conference
GEOINT Takes Center Stage in National Security: A Recap of the GEOINT Symposium 2013*
Small Sats and Commercial Remote Sensing: A conversation with Rob Zitz, Vice President, Leidos
Congressman Ruppersberger: GEO-INT Prepared Remarks
Digital Storytelling Made Easy: StoryMap.js
Nine New Satellite Companies: Which Will Make it?
Exemplar City: A Model for Geospatial, Energy and Cyber Security

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved