Do direct marketers, the internet marketers and
others see how the physical geographical location can be used in their marketing communication strategy? Some do; others do not.There have been many successes in using spatial information for marketing campaigns.This article will outline some reasons why spatial information and geographic data can be highly useful in a wide number of communications scenarios.
Down economy? Need a job in GIS? Start here with some sage advice from contributing columnist and career counselor, Richard Serby, President of Geosearch, Inc.
The downturn in spending for information technology, and by consequence GIS, has had several
ripple effects.Dave Sonnen, spatial information industry analyst for International Data Corporation, spoke to me about two significant issues that are reshaping GIS.
The first was that IDC believed that the 2001 revenue numbers for sales of software were fairly brutal - in the 1-5% range of growth…and then came 2002.For the
first time, IDC saw flat to negative growth of software sales.And what are the consequences? Read more…
Beware the GIS Consultant?!? In this very practical, two-part article on understanding the good, bad, and ugly of hiring a consultant, Marshall Payne of GeoNorth offers some solid advice that should be headed by all…even the consultants! Read more…only in Directions Magazine.
Location, location, location may be the battle cry for
the retail sales industry, but precision mapping is literally a matter of life and death for a nation’s front line military units.
Going back nearly 150 years, cartographers have employed unique technical solutions to optimize the accuracy of battlefield maps and provide the necessary support for successful military campaigns.Read more about how they do it!
Webraska, a leading location-based services (LBS) company, has emerged from the LBS market downturn, adjusted their business model, and grown
a following among wireless carriers to provide both off-board, PDA-based and telematics solutions.How did they do it and what’s on the horizon for
this survivor of LBS technology.That’s the focus this interview with Barry Glick, Webraska’s Chief Executive,
conducted by Joe Francica, Directions’ Editor-in-Chief.
The new policy issue by the National Security Council at the White House is great news for the satellite data providers.But what does it mean for promotion of commercially available remotely sensed imagery? What products with high spatial resolution might be useful and will they be inexpensive enough for the many businesses that could really use them? Read more…
The demographic profile of the average residential real estate agent is a white female, age 59, who attended high school.Now place this individual in a training
session for a database intensive system called the Multiple Listing Service (MLS), a vital tool for any agent looking to “make it” in this profession; add GIS, and stir.
A recipe for disaster? Not anymore.Solid Earth’s LIST-IT is taking realtors to the next tech level.
In this article, contributing columnist John Fisher, President of DMTI Spatial asks the very pointed question to those of us looking to “go cheap”: “Is free data really a bargain?” Perhaps says Mr.Fisher.“If your data needs are limited and you are not concerned about data currency or maintaining the data over time, free data can
be quite useful.Generally speaking however, you get what you pay for.” Read his entire argument here…only in Directions Magazine.
Every week in this space, I discuss the “Business of Geography.” This week, the tide is turned and I want to address the
Geography of Business.Last
week, Forbes Magazine released their list of the
metropolitan areas for business and careers and the best “small places” for the same.How much does geography play a part in the success of these cities and towns?
Contributing columnist Catherine Burton interviewed Michael Carson, GIS manager at the City of Burbankwhere, as in many cities, GIS work continues to be a critical element in city administration and planning.