MapQuest.com is well known for providing maps and driving directions on the web for travelers and general information on points of interest, business locations, and
other attractions.However, the company is trying to penetrate the enterprise market with more location services.Directions Magazine editor Joe Francica (JF)
interviewed Walt Doyle (WD), Vice President of MapQuest, regarding the products and services offered to businesses and the recent release of MapQuest’s
Enterprise Server 2.0.
Where did you first see maps on the web? My guess is that it was probably using Mapquest circa 1994…way back when…when the web was exciting, new, and
prosperous.Prosperous? OK, well, exciting then.And the fact that you could get driving directions…well, that was fun, too, if not useful! And then, GIS software
companies, both large and small, took notice and moved much of the typical mapping functionality to the web.This article explores the ascent of web mapping and the technology that will support its continued evolution.
Today’s ‘bleeding edge’ microprocessor technology is not keeping
pace with the needs of GIS.
We all love technology, and can’t wait for the next coolest thing, faster, neater with a bigger WOW quotient.Like everybody who is anybody, I go to computer fairs.But lately it just isn’t very exciting and I have noticed a couple of disturbing trends.Read more of Mr.Reid’s criticisms of today’s hype in hardware…only in Directions Magazine.
We call it “our little secret.” Quite honestly, GIS has been the basis for our consulting practice since the late 80’s.We call it our “secret” not because it is one, but simply because most client executives sitting across our table are very unaware that it even exists.Most corporations remain happily in the dark about the awesome power that it contains, that the mere implementation to a basic customer database can help them make intelligent business decisions that will put them at a strategic advantage over their competition.Not that the implementation is ever easy, but certainly worth the effort in terms of our bottom line - and theirs.It is peculiar to me that more companies do not employ this valuable tool internally when it makes economic sense, but at the minimum to outsource the job, and at the same time I’m grateful for its obscurity because GIS makes us an absolute hero in the eyes of our clients.
Houston, TX - The NASA
website dedicated to providing information about the ongoing Columbia
Space Shuttle investigation has provided a report showing the path of the
shuttle as it passed over the southwestern United States.The report, entitled
“STS-107 Accident Investigation Ground Track and Events Summary Based on
the Rev 12.1 Master Time Line,” shows maps created with Microsoft’s MapPoint
For decades, professional geographers were reluctant to admit that they actually were geographers.Such an admission brought about responses such as “I hated geography in school” or “I don’t need to know where bananas are grown” (I guess they didn’t expect to be on Jeopardy).Things are changing.Today’s geographer is often an applied geospatial analyst, using technology such as Global Positioning Systems (GPS), Geographic Information Systems (GIS) and Spatial Analysis (SA) to solve an increasing variety of social, economic, political and environmental problems.As a matter of record, Applied Geography (as an Association of American Geographers Specialty Group) has been around for about three decades.But geographers have been conducting important applied work for a lot longer than that.
If you want to learn anything about Oracle Spatial, you’ll end up talking to Xavier Lopez.Mr.Lopez travels extensively extolling the features and benefits of Oracle’s
location technology.Direction’s Magazine editor Joe Francica compiled a series of questions for Mr.Lopez to allow him to qualify some of the recent product
configuration changes and and other business decisions taken by Oracle in light of a shifting market.
How much money are you wasting on direct mail? And, if a promotional letter reaches the wrong destination, how many customers are you really losing because your address database is “dirty,” “old,” or lacks the proper format.
In this article by QAS Marketing Manager Cecelia Hellman, she examines several areas that should be carefully checked before one piece of mail is sent.“Address management problems can even affect revenues.Consider a year’s worth of marketing campaigns, in which a million pieces of direct
mail are sent.“Assuming a modest 1% conversion rate, and a 10% rate of mail that reaches its destination either too late or not at all, due to address errors, how much business could be lost?” Read further…
As the market for demographic information changes and evolves, organizations become more and more sophisticated in how they want to analyze data, specifically
commercial organizations as they use it for applications of customer recruitment, and market development.Here in the Micromarketing industry, we have witnessed
the increased emphasis on customer transactional data and household, or even “person level,” data with a degree of skepticism and possibly fear.At the same time,
we have seen decreased emphasis on the traditional staples of our industry: census derived demographics at a regional or local geographic level.So why is geographic data still relevant in the CRM age? Find out…only in Directions Magazine.
Need a GML primer? Mark Prins of CARIS takes us through the details
in this article.“GML provides both a vendor neutral as well as implementation
neutral format that is optimally suited for distribution over a network.”
Microsoft, IBM, Apple and SAP have been making huge investments in geospatial technology and in cases working together. Are there implications for a new era in enterprise spatial analytics? Is this the dawn of true big data geospatial analytics?