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Microsoft Maps A New Niche

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Wednesday, November 4th 1998
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Summary:

Published the day after Microsoft announced their MapPoint product, here is editor Joe Schwartz’ take on the significance of this announcement for our industry.

Earthquakes don't whisper when they appear; they rumble and shake the ground.

Tuesday morning, mapping company seismographs collectively jumped at the news of Microsoft's entry into this industry.

MapPoint 2000 is Microsoft's newest addition to its line of MS Office applications.It is a stand-alone product powered by an enhanced software engine based on Microsoft's Expedia software.The new product's demographic data comes from Claritas and the maps come from Geographic Data Technology's DynaMap 2000.With an estimated retail price of $109, MapPoint clearly targets small businesses, students and casual office users.

As Larry Daniel has often pointed out, one of the stumbling blocks to our industry's growth is a perception that all mapping software is hard to use and even harder to afford.Products such as ArcView and MapInfo refute that myth, but the word is slow to reach millions of potential users such as small businesses, students and desktop publishers.We think that MapPoint 2000 can change that situation.

Microsoft's legendary marketing muscle will introduce desktop mapping to countless consumers who may never have thought that they needed such software.MapPoint 2000 will take market share from its competitors, but the entry of the Redmond, Washington giant into this arena will significantly expand the universe of new desktop mapping users over the long run.

Once that occurs, our industry will have a larger base of customers who potentially can move over--or move up--to other mapping products.MapPoint 2000 is still in its beta testing version.Our managing editor, Dan O'Brien is in the process of checking it out.Watch this site for an early review of MapPoint 2000.


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Recent Comments

Journal News Removes Interactive Gun Permit Map

The Lower Hudson Journal News has been under fire for publishing a map of gun permit holders in two counties in New York State  before Christma. (APB coverage 1, 2, podcast). On Friday January 18 the paper removed the interactive map. Why? Publisher Janet Hasson gave answers in a media statement and in a letter to readers.

In a statement in response to The Poynter Institute (a journalism school) she argued:

With the passage this week of the NYSAFE gun law, which allows permit holders to request their names and addresses be removed from the public record, we decided to remove the gun permit data from lohud.com at 5 pm today. While the new law does not require us to remove the data, we believe that doing so complies with its spirit. For the past four weeks, there has been vigorous debate over our publication of the permit data, which has been viewed nearly 1.2 million times by readers. One of our core missions as a newspaper is to empower our readers with as much information as possible on the critical issues they face, and guns have certainly become a top issue since the massacre in nearby Newtown, Conn. Sharing as much public information as possible provides our readers with the ability to contribute to the discussion, in any way they wish, on how to make their communities safer. We remain committed to our mission of providing the critical public service of championing free speech and open records.

In a letter to readers published on Friday she wrote:

So intense was the opposition to our publication of the names and addresses that legislation passed earlier this week in Albany included a provision allowing permit holders to request confidentiality and imposing a 120-day moratorium on the release of permit holder data.

She goes on to say that during the 27 days the map was online any one interested would have seen it and that the data would eventually be out of date. She also noted that the paper does not endorse the way the state chose to limit availability of the data.

The original map/article still includes a graphic - but it's a snapshot, a raster image, with no interactivity. Says Hasson in the letter to readers:

 And we will keep a snapshot of our map — with all its red dots — on our website to remind the community that guns are a fact of life we should never forget.

I continue to applaud the paper for requesting the data via a Freedom on Informat request, mapping it, keeping the map up despite threats and criticism and now responding to state law. I think the paper did a service to the state, to citizens and to journalism.

- via reader Jim and Poynter

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