John Turner is product line leader for Smallworld Communications at GE Digital Energy. He is responsible for the strategic direction, marketing and development of the Smallworld geospatial applications targeted for the telecoms industry. He has considerable experience working with customers to demonstrate the business value of their software solutions and is joint author (with Ross Smith from PA Consulting) of the ROI Handbook for Geospatial Network Infrastructure Management Solutions. Before joining GE over 10 years ago, John spent six years at Nortel Networks running an R&D department specialising in advanced network management applications. Previous to this, he worked for Logica, the software consultancy group, for over 10years on numerous client projects.