Marty Himmelstein is the founder of Long Hill Consulting, a software consultancy. Marty's involvement with local search started in 1996, when he joined Vicinity Corporation as one of its early engineers. Vicinity provided Yahoo!'s Internet Yellow Pages until Yahoo! brought that service in house. Vicinity was also the premium provider of corporate business locators, with a diverse range of clients that included FedEx, UPS, numerous automobile manufacturers, Levi's and many others. Vicinity integrated the best map, routing and geocoding data to become a leading provider of these services. Vicinity had a successful IPO in 2000, and was purchased by Microsoft in 2002.
In 2000, in a joint project with Northern Light Search, Vicinity and Northern Light released Geosearch, the first large scale geo-enabled search engine that derived local content directly from the web. Marty discusses Geosearch, and reflects on the past, present, and future of local search in a provocative and highly-regarded article, "Local Search: The Internet IS the Yellow Pages," which appeared in the February, 2005 IEEE Computer magazine.
Marty is the co-inventor of two patents on geospatial proximity searching.
In 2000, in a joint project with Northern Light Search, Vicinity and Northern Light released Geosearch, the first large scale geo-enabled search engine that derived local content directly from the web. Marty discusses Geosearch, and reflects on the past, present, and future of local search in a provocative and highly-regarded article, "Local Search: The Internet IS the Yellow Pages," which appeared in the February, 2005 IEEE Computer magazine.
Marty is the co-inventor of two patents on geospatial proximity searching.