Mike Agron

Mike Agron is our Executive Webinar Producer where he heads up our Directions Media (DM) Webinar Series, an on-line business development initiative to help our advertisers and other providers across the geospatial technology ecosystem extend their reach to help keep our readers in the know by using webinars featuring case studies, success stories and other lessons learned from innovative use cases submitted by our advertisers and their clients or partners. The DM Sponsored Webinar Series is further designed to help our sponsors through these informational webcasts, drive sales leads, raise their product or brand awareness and thought leadership position.

Mike is a veteran of over 25 years in high technology, with the last 10 of them in the geospatial arena. He's worked in various sales, business development, and global alliance capacities as an individual contributor through executive management roles in such companies as EDS, Apple, Oracle, MapInfo and deCarta. While at MapInfo he headed up their global business development and Americas partner organization responsible for all SIs, OEMs and VARs, and at both MapInfo and deCarta he also produced and delivered numerous webinars and other successful events.

In addition to his role as Executive Webinar Producer to DM, he has his own consulting practice, Agron Business Development, where he helps companies improve sales execution and expand local or global markets through proven business development, partnering strategies, and as a co-principal in WebAttract, LLC, that offers a turn-key service to companies who are looking for an end2end solution for webinar demand creation that includes everything from audience recruitment, webinar production and delivery through post webinar sales conversion. He can be reached at 916.804.4703 or mike.agron@directionsmag.com.
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