Owen Shapiro works on a range of marketing research issues, his specialties include brand development and positioning research, and behavior and attitude research for the retail industry and private equity community.
Owen is a regular guest lecturer at the Graduate School of Business at the University of Chicago on survey research methods and market research. In addition to his work at LJS, he has completed original work on survey research methods at the National Opinion Research Center, a social science research institute that is affiliated with the University of Chicago.
B.G. Yovovich is an an award-winning journalist, columnist, author, and speaker whose work has focused on the impact of social, economic, cultural, and technological change on organizations and communities. His writing has appeared in numerous newspapers, including the New York Times, Chicago Tribune, and Chicago Sun Times, and also in many business publications, including CIO Magazine, INC. Magazine, Crain's Chicago Business, Advertising Age, Adweek, Marketing News, and Editor & Publisher.
Bob is the author of two books: New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges (Prentice Hall, 1995) and CHICAGO: The Next Frontier (Windsor Publications, 1989)