Ross is recognized as an industry leader in geospatial enterprise strategy development and return on investment models for identifying and quantifying the value of geospatial technology. He is the author two books and numerous articles on strategic planning, return on investment modelling and complex program delivery. Ross joined PA Consulting Group, a global management consulting firm, in 2003 after working overseas for over 14 years. He is now a member of PA's Management Group, and he is based in Denver, CO, where he leads PA's Denver-based IT consulting team and PA's Geospatial consulting team globally.