This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions or encourage new visitors....More

Those who understand how to use the new geospatial technologies gain a significant competitive advantage as they replace Geo-luck with Geo-advantage. This book identifies the key geospatial...More

Denis Wood has created an atlas unlike any other. Surveying Boylan Heights, his small neighborhood in North Carolina, he subverts the traditional notions of mapmaking to discover new ways of...More

Before GPS, before the compass, and even before cartography, humankind was navigating. A windswept tree, the depth of a puddle, or a trill of birdsong could point the way home—and, for the...More

This fourth and full color edition updates and expands a widely used textbook aimed at advanced undergraduate and postgraduate students taking courses in remote sensing and GIS in Geography,...More

This book deals with spatial analysis and modellng. It provides a comprehensive discussion of spatial analysis, methods, and approaches related to human settlements and associated...More

Classics in Cartography provides an intellectually driven reinterpretation of a selection of ten touchstone articles in the development of mapping scholarship over the last four decades. The...More

Websites like MapQuest and Google Maps have transformed the way we think about maps. But these services do more than offer driving directions — they provide APIs that web developers can use to...More

While many "alien" plant and animal species are purposefully introduced into new areas as ornamentals, livestock, crops, and even pets, these species can escape into other areas and threaten...More

Generating a satisfactory classification image from remote sensing data is not a straightforward task. Many factors contribute to this difficulty including the characteristics of a study area,...More