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Renowned contributors assess the links between technological change, analytical information and data customization which are now beginning to stimulate the wider adoption of GIS as a management and applied research tool. The first section deals with population data sources, followed by geodemographics and how it is used in customer targeting and product marketing. The next part considers how businesses can adopt GIS and the final segment contains two excellent overviews on how geography is being applied in business. A wealth of illustrations, containing new material from actual commercial and planning applications, enables readers to distinguish between abstract GIS principles and authentic usages.

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