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Google and the Mission to Map Meaning and Make Money

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This book is a brief history of Cyberspace and Google's fundamental contribution - a new search method that gives almost immediate access to the contents of billions of web pages. It covers the the rivalry with Yahoo! - once their closest partners, the competition with Microsoft and the success that made Google's 2004 launch on NASDAQ inevitable and the struggle by the company's founders to prevent that success from ruining their vision of how a 21st century engineering enterprise should be organised.

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