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This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions or encourage new visitors. Readers will learn how to successfully build, launch and measure a location-based marketing program and figure out which location-based services are right for their business. The authors use examples of companies, both big and small, that are successfully using location-based marketing as case studies to support the techniques and concepts in the book.

Purchase this book on Amazon.com