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This book illustrates how business mapping technology and MapInfo software can improve decision making and compeitiveness. Professionals in a variety of fields can explore the advantages of geographically mapping business data, and MapInfo users can learn new applications. Case studies are included."Minding Your Business" highlights advertising and target marketing; site selection; sales territory redistricting; routing, transportation, and warehousing; telecommunications and information systems; bank service territories, customer service, and marketing; insurance underwriting, risk analysis, and disaster planning; and commercial real estate management and home searches. Software referenced includes MapInfo Professional; MapMarker, MapXtreme, MapXsite, and other tools in the MapInfo line; and Geographic Tracker (Blue Marble Geographics).
