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Books: BUSINESS GIS

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Author: R. Thomas (1991)
All organizations -- businesses, government agencies, and even individuals -- face location and relocation decisions; where to open a new store, where to build a new factory, where to locate a...More
All organizations businesses, government agencies, and even individuals face location and relocation decisions: where to open a new store, where to build a new factory, where to locate a new...More
The Business Benefits of GIS: An ROI Approach presents a fact-based, benefits-focused methodology aimed at ensuring the sustainability of GIS initiatives by effectively demonstrating the success...More
Written at a practical level, suited to the business audience, this exceptional book explores the business environment of making GIS successful. It applies academic rigor to practical and...More
Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain...More
Third in the GIS Tutorial book series, GIS Tutorial for Marketing teaches students and professionals how to do the analysis that most marketing books encourage students to learn. This book is...More
This practical introduction to GIS teaches retailers, from the largest national chain stores to mom-and-pop corner markets, to analyze the "location dimension" of their business and their...More
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively...More
GIS software continues to yield a return on the investment, proving itself as a valuable business tool. Measuring Up: The Business Case for GIS documents the different types of benefits possible...More
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