Books - BUSINESS GIS - Directions Magazine

Books: BUSINESS GIS

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Author: R. Thomas (1991)

Business Site Selection, Location and GIS

All organizations -- businesses, government agencies, and even individuals -- face location and relocation decisions; where to open a new store, where to build a new factory, where to locate a...More

Business Site Selection, Location Analysis and GIS

All organizations businesses, government agencies, and even individuals face location and relocation decisions: where to open a new store, where to build a new factory, where to locate a new...More

The Business Benefits of GIS: An ROI Approach

The Business Benefits of GIS: An ROI Approach presents a fact-based, benefits-focused methodology aimed at ensuring the sustainability of GIS initiatives by effectively demonstrating the success...More

Achieving Business Success with GIS

Written at a practical level, suited to the business audience, this exceptional book explores the business environment of making GIS successful. It applies academic rigor to practical and...More

Geo-Business: GIS in the Digital Organization

Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain...More

GIS Tutorial for Marketing

Third in the GIS Tutorial book series, GIS Tutorial for Marketing teaches students and professionals how to do the analysis that most marketing books encourage students to learn. This book is...More

Finding Your Customers: GIS for Retail Management

This practical introduction to GIS teaches retailers, from the largest national chain stores to mom-and-pop corner markets, to analyze the "location dimension" of their business and their...More

Crossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively...More

Measuring Up: The Business Case for GIS

GIS software continues to yield a return on the investment, proving itself as a valuable business tool. Measuring Up: The Business Case for GIS documents the different types of benefits possible...More

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More than Mapping: Using GIS for disaster management

The devastation of Hurricane Sandy and the western wildfires in 2012 are sobering reminders that utilities always need to be prepared to respond to large-scale natural disasters. When faced with incidents of that size, a utility is forced to look at all of its resources in preparation, including those it doesn’t typically utilize under normal conditions. Danny Petrecca, director of Product Management Enterprise GIS at Schneider Electric, explains how a...