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Retail-based businesses are facing turbulent times. The intense pressures of sophisticated competition, new information technologies, litigious practices and new accounting rules combine to produce an unstable and unpredictable marketplace. As a result, devising successful growth strategies is difficult. Geographic market selection and real estate strategy, in particular, require a new focus. Expansion requires significant, long-term capital investments and decision makers demand clear strategic input and cost justifications. ThatтАЩs where the real value of market analysis systems comes into play and that is the tying theme of this book. This book is intended to be a guideline for retail decision makers and analysts who are ultimately responsible for delivering good recommendations to their senior management. The chapters are designed to provide a better understanding of the criteria, constraints and issues surrounding the analytical considerations of site and market analysis.

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