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Retail-based businesses are facing turbulent times. The intense
pressures of sophisticated competition, new information technologies,
litigious practices and new accounting rules combine
to produce an unstable and unpredictable marketplace. As a
result, devising successful growth strategies is difficult. Geographic
market selection and real estate strategy, in particular, require a
new focus. Expansion requires significant, long-term capital
investments and decision makers demand clear strategic input
and cost justifications. ThatтАЩs where the real value of market
analysis systems comes into play and that is the tying theme of
this book. This book is intended to be a guideline for retail decision makers
and analysts who are ultimately responsible for delivering good
recommendations to their senior management. The chapters are
designed to provide a better understanding of the criteria, constraints
and issues surrounding the analytical considerations of
site and market analysis.
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