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Autodesk, Inc. (NASDAQ: ADSK) is the world leader in 2D and 3D design software for the manufacturing, construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art digital prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit http://www.autodesk.com/.
Autodesk is headquartered in San Rafael, CA and is proud to be one of Fortune Magazine’s Most Admired Companies for 2007 as well as one of Baseline Magazine’s Fastest Growing Software Companies Article. Autodesk’s Design Software Vision lets customers visualize, simulate, and analyze the real-world performance of their ideas early in the design process. To see how we do this click here Video .
Title: Senior Product Manager Map3D #62674
Location: San Rafael, CA
AutoCAD® Map 3D software is the leading engineering GIS platform for creating and managing spatial data. AutoCAD Map 3D software bridges CAD and GIS by providing direct access to data, regardless of how it is stored, and by enabling the use of AutoCAD software tools for maintaining a broad variety of geospatial information.
As Product Manager, you will guide a team that is charged with a product line contribution. This extends from increasing the profitability of existing products to developing new products for the company. You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.
You must be able to communicate with all areas of the company. You will work with an engineering counterpart to define product release requirements. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers.
Specifically, you will be responsible for driving the direction of the mapping products for the infrastructure division within Autodesk. This includes close interaction with a variety of highly technical individuals and organizations, including; internal developers, managers, and directors, external system integrators, 3rd party application developers, and IT professionals from potential and existing clients. As the mapping product serves as the platform for many of the products within the division you will need to stay abreast of these products and their intended direction.
Principal Duties and Responsibilities:
Market Analysis
Works with key customers and prospects to identify unsolved problems in the market and evaluates their urgency, pervasiveness, and value to the market and recommends innovative approaches to solving those problems.
Performs both business and product competitive analysis documenting strengths and weaknesses and methods of positioning.
Performs competitive market analysis to help guide product decisions.
Quantitative Analysis
Initiate and drive market analysis projects, including evaluating metrics for Autodesk's mapping business and opportunities globally.
Feature by feature comparisons of competitive software offerings.
Strategic Planning
Generate feedback from customers and prepares, creates, and delivers marketing strategy for the ISD Mapping & Enterprise Group.
Product Planning
Using input from different sources and partner groups in the corporation, the Industry marketing manager delivers and distributes standard templates for all products and services within the GIS Map Product Portfolio which provides the direction required for the development of all customer marketing messages.
Manage all aspects of product planning in conjunction with multiple organizations within the company.
Manage the product lifecycle using ROI and other metrics to guide business decisions.
Gather data detailing customer process. Identify segments of the customer's process that are absent or that are poorly addressed in our products.
Management
Management of relationships and programs with critical developers within key industries, in concordance with other corporate organizations.
Manages product specific user groups in coordination with other corporate organizations.
Primary contact and presenter for customer interaction for briefing center and field events.
Document Responsibility
Create all necessary documentation as part of the ISD product planning process including MRD, Personas, opportunity assessment, and product plans of record.
Defines, project manages, communicates to field teams, writes, edits, tests, and gets legal approval for PowerPoint presentations, training content, Questions and Answers (Q&A).
Defines, project manages, communicates to field teams, writes, edits, tests, and gets legal approval for white papers, customer success stories, trial CDs. Same responsibility for documents not currently existing such as; FAQs, F&Bs, PPTs, and other sales tools for the Mapping Industry specifically.
Develop and deliver industry presentations within Autodesk or for the public.
Drives the creation of industry marketing deliverables, i.e.; solutions' brochures, demo CDs, scripted demos, market research projects, syndicated research, industry analysis, industry concept/vision papers, customer surveys, editorials, etc.
Coordinate with WW Marketing on marketing activities including industry events, trade shows and executive briefings.
Key Interfaces
Work with customers, prospects, and sales to help develop product strategy.
Facilitate communication with engineering, product management, business development, and team with respect to vertical market strategies and solutions development.
Facilitate day-to-day awareness of Autodesk as a provider of solutions to the GIS industry.
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