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Frederick Norman

Experience Level: 10 Years or More
Location: Boulder, CO
Last Updated: May 21, 2012

Experience

Skills:
• Product Management: product vision and strategy, business plans, market sizing, buy/build/partner, innovation, pricing, launch plans, market requirements documents, roadmaps, release cycles, sales tools, product profitability, product lifecycle, product releases, customer requirements, product requirements, cross functional teams, partner negotiations, sales forecasting, Scrum, Agile, product backlog, Jira
• GIS: Bing Maps, Google Maps, Spectrum, Centrus products, WMS, MapInfo Professional, Arc/Info, ArcGIS, ArcObjects, ArcSDE, ArcIMS, Avenue
• Software Development: Silverlight, C#, JavaScript, VBScript, HTML, C\C++, Visual Basic, Java, SQL, MS Visio, MS Excel, MS Word, MS PowerPoint, MS Project, XML, PERL, Visual Studio .NET, Install Shield, Oracle, Cygwin, MS SQL Server, ASP, Map Guide, Crystal Reports, Rational Rose, Source Integrity, Track Integrity, Level 5 Object, Nexpert, ERDAS Imagine, Rapid Prototyping, Object Oriented Design, UML, CASE Tools, Database Dictionary Design, Bug Tracking Software, Design Documents, Speech Recognition, GPS, Expert Systems, Image Classification, Computer Cartography, Windows, Sun OS, AIX, VAX/VMS

Education:
• MA – Geography. GIS, Remote Sensing and Expert Systems. University of Colorado at Boulder, 1999
• BA – English. Major: English. Minor: Computer Science. University of Colorado at Boulder, 1988.
• Product Management Certification. Pragmatic Marketing Certification. Denver, Colorado 2008.

Patent:
• United States Patent 6728708. Relational and spatial database management system and method for applications having speech controlled data input displayable in a form and a map having spatial and non-spatial data.

Experience:
Pitney Bowes Software, Boulder CO (01/05 – Present)
Global Product Manager (02/11 – present)
• Reported to Global Portfolio Director, Product Management
• Product Owner of Global OnDemand, Global Insurance Risk Data Products, Parcel WMS, Canadian Geocoding and Latin American Geocoding products
• Responsible for $4.4 million in annual billings
• Created product vision and strategy documents, business plans, market sizing, buy/build/partner decisions, innovation, pricing, launch plans, market requirements documents, roadmaps, release cycles, sales tools, and competitive analysis studies
• Owned product profitability, product lifecycle, product releases, customer requirements, product requirements, cross functional teams, partner negotiations, sales forecasting

Product Manager (12/09 – 02/11)
• Reported to the Global Portfolio Director, Product Management
• Responsible for $1.6 million in annual billings
• Launched and owned new US Insurance Risk Data and WMS parcels products
• Owned Canadian Geocoding and Latin American Geocoding products
• Created geocoding product strategy for Canada and Latin America
• Managed product life cycle and releases for Canadian and Latin American geocoding products
• Launched new geocoding products for Argentina and Chile
• Developed a US and international risk data product strategy
• Launched new earthquake, flood and terror risk data products
• Defined and executed partnership strategy with risk data industry experts
• Grew US risk data revenue by 48% in 2010 and by 35% in 2011 by leading the creation of the risk data portfolio strategy, sales tools, marketing strategy

Senior Product Analyst (05/05 – 12/09)
• Reported to Managing Director of Product Management
• Supported over $40.9 million in annual billings in 2009
• Provided customer, sales, sales engineer support and product analysis for Pitney Bowes Software geocoding products
• Lead geocoding competitive analysis, comparisons and evaluations
• Championed geocoding and spatial processing solutions innovation within vertical sales channels
• Coached sales teams on geocoding and spatial processing product sales strategy
• Lead sales engineers for geocoding and spatial processing product presentations
• Trained sales engineers on geocoding, spatial processing products and sales strategy
• Developed demonstration applications for geocoding products using map visualization tools
• Managed data products for geocoding

Computer and High Tech Management, Denver CO (5/04 – 01/05)
Senior GIS Analyst/Consultant – Bureau of Land Management (BLM) National Information Resource Management Center (NIRMC)
• Provide GIS related technical support and consulting to National, State and Regional BLM offices using ESRI GIS products that include ArcGIS, ArcSDE, VBA and Geodatabases.
• Led a GIS team to resolve ArcMap editing crashes in Oregon.
• Led a GIS team to resolve slow ArcGIS performance in Oregon.
• Designed and recommended Geodatabase solutions to BLM regional offices.
• Defined and presented GPS and GIS PDA requirements to the National PDA team.
• Opened and facilitated communication between national and state offices by organizing meetings between the PDA team and state GPS users.
• Provided GIS design recommendations to the Master Title Plat project team for Colorado BLM state office.
• Submitted an article for publication to the BLM EGIS website. The article outlines the new ArcGIS features that will best help the BLM offices.

Idea Integration, Denver CO (12/00 – 4/04)
Consultant
• Used VBA and DTS Scripts to build an urban forestry featurelayer and editing tools for their work management system. The tools were used in ArcMap and allowed forestry staff to quickly modify tree attributes and locations.
• Used Visual Studio .NET, Visual Basic .NET, ArcGIS, ArcObjects and ArcSDE to design and develop tools to integrate county document management systems with ArcGIS in an ArcMap application. The tools are stored in an ArcMap Extension. The application allows users to edit spatial data and relate the changes to the county document management systems.
• Used ArcMap , PL/SLQ, Oracle client and Oracle server to develop a stored procedure to transfer and synchronize point attribute data with ArcGIS spatial data. The procedure allowed tools in ArcMap to manipulate and analyze ArcMap utility point data.
• Used Visual Studio .NET, C# .NET, SQL Server, ArcMap and ArcObjects to design and develop ArcMap tools to download and upload ArcGIS data to an Compaq IPAQ using ArcPad platform. The solution allows users to add and modify spatial and attribute tree data
• Used Visual Basic, Oracle and ESRI ArcObjects to design and develop an image mosaic application that generated one TIFF image from 1280 separate TIFF images. The image was stored in Oracle and accessed by ESRI GIS applications.
• Designed, deployed and tuned ArcSDE on 110 Gigabyte Oracle DBMS using Oracle. The system is used by routing planners to access the imagery and the vector data in their planning research.
• Used ArcIMS HTML Viewer, HTML, ASP, VBScript and XSL to develop web pages for demographic statistical reporting application.

Datria Systems Incorporated., Englewood CO (9/97 – 11/00)
Software Engineer. Co-founded Datria Systems as a part of a 13-person team.

Lockheed Martin Missiles and Space, Aurora CO (6/95 – 9/97)
Scientific Programmer. Granted SCI clearance on September of 1997

International Language Engineering Corporation, Boulder CO (9/94 - 5/95)
Localization Engineer

University of Colorado at Boulder, Boulder CO (6/93 - 3/95)
Research Assistant
Computer Scientist

Smartscan Incorporated, Boulder CO (3/87 - 5/93)
GIS Technician

General Information

I bring the most value as a Product Manager or Sales Engineer. I have been a GIS professional since 1988. I have worked as a GIS Technician, Software Engineer, Consultant, Product Analyst and Product Manager.