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Autodesk’s Future: Taking What’s on the Desktop and Making it Accessible in the Cloud for Professionals and Consumers

Tuesday, November 27th 2012
By Joe Francica

"Taking what's on the desktop and making accessible in the cloud" was the message heard today repeatedly at press day presentations by executives from Autodesk at this year's Autodesk University in Las Vegas.

Autodesk's Andrew Anagnost, the senior vice president for Industry Strategy & Marketing  said that Autodesk 360, a cloud service, is helping the company take building information modeling (BIM) to a cloud environment. Autodesk's suite of 360 services include BIM 360, Simulation 360 and PLM 360, a project lifecycle management solution. Autodesk 360, launched at the start of 2012 now serves 1 million users.

BIM 360 has seen 100% growth in the last four months with 7000 models added. Simulation 360 has 1000+ active evaluation and testing solutions in a production environment; Autodesk PLM 360 has 360+ companies actively using and evaluating the solution in production.

Mary Hope McQuiston, the director of Marketing and Business Development for Autodesk's Consumer Group said that the company is building professional design software and personal creativity solutions as well. She said the company has looked to aggressively pursue the consumer space for these reasons:

  1. Consumerization of IT - today, technology is adopted first by individuals in their personal life and then bringing them into the office. This is a reversal of what happened in the mid 80's and early 90's.
  2. Many individuals want to participate in the design process leading to more creativity and personalization of design.
  3. Emergence of the Maker Movement. Makers are solving important problems and coming up with new businesses. The movement parallels the hobby PC makers of the '80s that eventually disrupted the computer movement. Autodesk sees this as a great opportunity.

McQuiston was asked why Autodesk thinks that it will be successful in the consumer market. She responded by saying that they feel that they have a deep reservoir of creativity in their solutions today. Which segments of the market will it serve? McQuiston believes that for each segment that they serve in the professional arena, they feel they can reach a consumer type as well. For example in the design arena there is the consumer parallel like the Homestyler product. And for personal creativity, they have  sketch designing products such as Autodesk Sketchbook.

Editor's Note: Autodesk partially funded travel to Autodesk University 2012.

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