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NORAD Santa Tracker Drops Google Goes to Bing Maps and Azure

Thursday, December 13th 2012
By Adena Schutzberg

I learned that NORAD Santa is changing map platform providers via Pocket Lint and confirmed it in the Norad Santa partners list. Google is not listed but Microsoft, Bing Maps and Azure are! There's also a Windows Phone app this year.

Why the change?

The Seattle Times reports that while Microsoft confirms the new partnship, which replaces Google who had the gig since 2007, NORAD provided no reason for the change.

Search Engine Land provides an official NORAD statement:

Google supported NTS [NORAD Tracks Santa] from 2007-2011 and helped increase NTS program awareness across the globe; NORAD is grateful for the partnership and the resulting success.  This year, NTS and Google mutually agreed to go in new directions, and we are excited to welcome a number of new contributors, to include Microsoft, Windows Azure, Bing, and iLink-systems, among others, to help us in our mission of tracking Santa.  The ability to work with a diverse team of contributors is fundamental to the NTS mission, and we appreciate all of the continued support of all contributors.

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