Per a post on Esri Higher Ed Facebook page:

Esri Education Team offers pro bono consulting services for higher education institutions. Is your college or university planning to create a new geospatial degree or certificate program, or to revise or formally review an existing one? Let us know. We have a lot of experience to share, and we're eager to help.

My sense is this is a "soft launch" of this initiative. Among the questions I'd ask if I wanted to take advantage of the offer at my institution:

• How will institutions be selected? Are some geographies, degree foci or other factors favored?
• Are both non-profit and for-profit institutions eligeable?
• Is the program worldwide? (That was already asked on Facebook.)
• Is there an obligation to try/use/get/already have a university site license of Esri software?
• Are there any other obligations? To make course content OER? To make the process open for marketing coverage?
• Exaclty what sort of help will be offered? Developing courses? Degree programs? Negotiating university procedures? Finding texts? Making degrees more marketable? Tech training? Pedigogical training?
• How much consulting is provided? A number of hours? Or is it measured in some other way?
• Which Esri staff will be involved? What sort of experience do they have?