Directions Magazine and Pitney Bowes Software will present a webinar presentation entitled, “Reverse Geocoding and Social Network Apps - Businesses Scramble to Implement LBS-oriented Solutions.” This complimentary webinar will be offered on June 21st at 2 p.m. EDT.
This webinar will address the importance of geocoding as well as how reverse geocoding is becoming a must-have for social media and LBS organizations. Social media organizations are capitalizing on location, using reverse geocoding, through advertising-based programs and services. Discover how other industries and organizations such as Facebook are benefitting from a location-based engagement between the consumer and the business, such as check-ins, geo-tagged tweets and photos. By tying online social engagements directly to offline transactions, businesses are able to engage with customers at the right time, at the right place.
Attendees will learn:
- What level of accuracy is necessary for geocoding?
- How can you determine your own geocoding needs?
- What is reverse geocoding and how is it used?
Berk Charlton and Michael Ashmore of PBS will walk through real world geocoding and reverse examples for social media, federal, state and local government, communications, retail, logistics and insurance industries.
About Directions Magazine
Directions Magazine, a publication of Directions Media, is the world’s leading source of news and opinion for “all things location,” and is the producer of the GeoSpatial Webinars series. We keep our readers informed with the latest geospatial technology trends and issues through newsletters, blogs, podcasts, industry Channels and webinars. Our readers gain an “inside edge” by reading our publications and attending our events. Read us daily at www.DirectionsMag.com.
For further information:
Senior Webinar Producer