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Where Location Analytics Can Save Corporations from Drowning in Big Data - HBR

In a blog post in the Harvard Business Review, Brian McCarthy, a managing director for Accenture, cautions corporations about drowning in "big data" overload that threatens their ability to prioritize and solve problems.The examples that McCarthy provides illustrate how location-based data is an...

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News and Analysis

Thinking Inside the Box - Leveraging Audience Data for Optimal Mobile Marketing Performance

“Thinking outside the box” can be cliché, but you rarely hear the phrase, “think inside the box.”Tim Garcia, vice president of business development for Moasis Global, looks at a new way of using demographic information and consumer behavior data for mobile marketing....Read more

Rutgers Researchers Show that How Fast You Drive Might Reveal Exactly Where You are Going

Computer experts at Rutgers find that speed data collected by some insurance companies could compromise a customer’s privacy.

Passive RFID is passé ... Not so fast my friend

In today's Directions on the News podcast, I suggested that the coming of sensors inside of the iPhone 6 and the advent of beacons plus other sensor technology might re-ignite enthusiasm for location-based sensors. This rebirth of sensors might potentially displace...Read more

Apple, Sensors and Geodata Overload

What will we do with all of the Apple sensors: NFC, HealthKit, HomeKit, LED Sensors, barometers. Will they portend the beginning of yet another big data assault that will impact geospatial professionals? Will they catapult the “connected home” or “quantified self”...Read more

ASU alum’s mapping project a finalist in Google Impact Challenge

Arizona State University alumnus Adam Kiefer, a geographic informations systems (GIS) specialist, works to protect the Virunga National Park, a UNESCO World Heritage Site in the eastern Democratic Republic of the Congo. He developed a public safety program that has advanced to the...Read more

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