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Making Location Work for Smart Cities – the Case for Location Standards

The Directions Magazine webinar, Making Location Work for Smart Cities – the Case for Location Standards, attracted 575 global registrants on September 3, 2014. In this article, Denise McKenzie, executive director for OGC’s Communications and Outreach Program, and Ron Exler, OGC’s senior consultant, discuss the ongoing efforts involving “smart cities” and how location standards from OGC play a central role in implementations.

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News and Analysis

aboutPLACE: New Developer API for Hyperlocal Spatial Modeling

Spatial models have often been constrained by political boundaries (i.e. vectors) like Census Tracts or Zip Codes. Dana Tomlin's Map Algebra exploded the notion of boundaries by employing raster-based Map Algebra, and since, GIS systems have utilized heat maps, 3D...Read more

Addressing the Madness of Addressing

Are street addresses obsolete? There are times when they are useless in an emergency. Carbon County, Utah GIS manager Benjamin Clement provides details about a flooding incident in his county where standard addresses became part of the problem. Then he provides his solution....Read more

Where Location Analytics Can Save Corporations from Drowning in Big Data - HBR

In a blog post in the Harvard Business Review, Brian McCarthy, a managing director for Accenture, cautions corporations about drowning in "big data" overload that threatens their ability to prioritize and solve problems.The examples that McCarthy provides...Read more

Thinking Inside the Box - Leveraging Audience Data for Optimal Mobile Marketing Performance

“Thinking outside the box” can be cliché, but you rarely hear the phrase, “think inside the box.”Tim Garcia, vice president of business development for Moasis Global, looks at a new way of using demographic information and consumer behavior data for mobile marketing....Read more

Rutgers Researchers Show that How Fast You Drive Might Reveal Exactly Where You are Going

Computer experts at Rutgers find that speed data collected by some insurance companies could compromise a customer’s privacy.

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