An old feature of Foursquare that appeals to the datanerd in many tech users pops up information about location based behavior at check-in. So, after a few days of checking in at work you might learn it's the longest streak you've had of a daily check-in. This week, Foursquare upped the ante. Now...
When asked what types of mobile/social advertising they currently employ, 97 percent of respondents said social media like YouTube™, Pinterest®, Twitter®, Facebook®, and Instagram®. Location-based promotions (Foursquare® check-in, etc.) came in a distant second at 17 percent, and text message...
Sending an ad to a consumer based on their current location often isn’t as powerful as sending mobile ads based on the user’s lifestyle and behaviour that historical location data can reveal. In fact, our research has shown that there is no correlation between distance-to-store and...