Apple Said to Pick AutoNavi to Offer IPhone Maps in China
Placed is an LBS app for developers. It gives them insight into where and when their users actually use their apps. It's opt in for the end user and free for the developer. Biz model???
At the end of the process, developers who use Placed get a location analytics report which gives them insights on everything from what time of day users are actively using their app to which businesses they frequent when their app is running. One Placed customer was able to use the service to learn 42% of his users were using his app in a car. That led to added voice controls in app, improving the user experience and functionality of the app.
A study by IHS suggests that there is "small money" and health and fitness apps, but big money in accessories to help gather data for those apps. Respondents to a servey would pay only a few dollars for an app but over $100 for a sensor to measure heart rate or capture other data.