Directions on Location-based Services

Location-based Services

Directions Magazine

Google Gets Patent on “Environment” Based Ads (including the Use of Background Noise)

Tuesday, March 27th 2012
By Adena Schutzberg

The patent is titled Advertising based on environmental conditions. It's quite simple, per the very short abstract:

Information about an environmental condition of a remote device is received, the environmental condition being determined based on a signal output from a sensor of the remote device or a sensor coupled to the remote device. An advertisement is identified based on the environmental condition, and the advertisement is provided to the remote device.

So, in theory, if it's raining, you might get ads for raincoats. This is already done to some extent on weather webites. High allergy day in your area? And ad for Claritin appears! It's also possible to sense background noise - say that of a concert - and based ads on that. The patent was applied for in 2008 and granted on March 20.

The privacy folks are concerned of course and there are the requisite comparisons to Minority Report. Google for its part notes it patents all kinds of ideas; some never are implemented in products.

- BBC

- Atlantic

Bookmark and Share

Your Comments

Upcoming Webinars Prev | Next

Tuesday, October 21
Seeking suggestions for sending to expert committee for revamping NLRMP
Sponsored by: Directions Magazine India

Tuesday, October 28
UAVs for Survey and Mapping - Part II
Sponsored by: Directions Magazine India

Location-based Services Newsletter

Coming soon! Get the newsletter with the latest Location-based Services headlines and feature articles. Enter your Email.

Follow

RSS 

Advertise on this Channel

Location-based Services Rate Card

Twitter RSS Facebook LinkedIn Delicious
About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
Publications: All Points Blog
Conferences: Location Intelligence Conference | GEO Huntsville
© 2014 Directions Media. All Rights Reserved