Early Registration ends February 29

Geolocation technologies can harness a tsunami of data for and about consumers. Mastering that tidal wave of data from collection to algorithms to real-time analysis is a huge opportunity and an equally massive challenge. But recognizing—and responding to—the ways location data collection impacts society is even more formidable.

Privacy issues, effects on First and Fourth Amendment Rights, the storage and transport of health data, government-citizen relationships, laws and regulations can—or should—impact way location data is collected and used.

In addition to diving into the tips, tools and techniques necessary to master every aspect of location data, at Where 2012 you'll also have the opportunity to explore the thorny issues of society and location data (and its impact on your organization) in depth.

Where else can you zero in on exactly the information you need to succeed in the business of location? Check out Where 2012's program and line up of speakers.