Location Intelligence and Business Geographics

Symmetry Software specializes in payroll withholding tax solutions. Every week, millions of paychecks are issued using Symmetry Software products. Those checks must have the correct taxes taken out based on the codes of school districts, municipalities and states. That means Symmetry Software needs accurate addresses. Melissa Data’s vice president of marketing, Greg Brown, explains why his company’s rooftop geocoding is part of the solution.

There are five major areas in chain store real estate practices where industry standards can lead to more efficient decisions and better financial performance. Chain Store Advisor Principal Jim Stone explains why the companies that adopt appropriate industry standard practices as a foundation for real estate planning and site selection will succeed.

Is predictive modeling a cure or a crutch for retail site selection? Jim Stone of Chain Store Advisors takes us up the “Stairway to Wisdom,” which ultimately relies more on human insights than on computer models.

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Local governments have been quite successful in capitalizing on the applications of geospatial technology to improve citizen services and recognize savings, and businesses across industries can benefit from following their lead.  This article is a quick look at how web mapping is helping government improve communications and services.

Geodata has many applications in the insurance sector, ranging from risk management and determining insurance premiums to carrying out reporting activities. Christopher Guider of

A survey of companies that employ geospatial works reveals U.S. organizations’ current and future hiring plans.

Earlier this month Nokia and Oracle signed an agreement to provide a “simple, built-in link between Oracle Fusion Middleware MapViewer and the Nokia Location Platform (NLP). This link removes the barrier of a customized map integration and extends the benefits of global maps for business use to Oracle users,” according to the press release. Editor in chief Joe Francica contacted Nokia for more details to explain how this agreement goes beyond the current long-standing relationship between the two companies.

Why are Republicans assigned red and Democrats blue on election maps? Has it always been that way? No, reports Executive Editor Adena Schutzberg, the standard emerged with the advent of television election coverage, electronic maps and the 2000 U.S. presidential battle.