From an IBM blog post on "big data" on February 15th:
The explosion of online life and cheap computer hardware have made it possible to store immense amounts of unstructured information, like e-mails or Internet clickstreams, then search the stored information to find some trend that can be exploited. The real trick is to do this cost-effectively. Companies doing this at a large scale look for similarities between one field and another, hoping for a common means of analysis.
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