I'm taking my second massive open online course (MOOC) this summer. It's on competitive strategy - basically using game theory to determine the best way forward. It's the first business course I've ever taken and frankly, it's been challenging for me. (You can read about my experience in my first MOOC at Directions Magazine.)
In the first three weeks we drew and solved lots of matrices, like the one at right. My professor is named Tobias, hence Toby's Hairstyle. He's quite good and I really enjoy his lectures.
Finally, in week four we got a map! We were talking about new competitors enterring a market and the ways to keep them out: pre-emption. In the spatial realm, that refers to adding new locations of your existing shops. We looked at new coffee shops coming in around the London School of Economics. We only roughed out where you might put them (left), but it was nice to see and confrim that geography mattered in competitive strategy.
Maps came back in week six when we learned about Hotelling's models. While my professor didn't mention this particular model, we did learn about what others call Hotellings Model of Spatial Competition. The classic way to represent this is by ice cream sellers on the beach and how much marketshare they get depending on where they set up shop (assuming at first at least, same ice cream, same price). One of my fellow students posted the TedEd video, below, that explains it. Good to know geospatial is alive and well in competitive strategy!