Directions on Location Intelligence

Location Intelligence

Directions Magazine

Qualcomm Focuses on Location; Spins Out Separate Unit

Thursday, May 1st 2014
By Joe Francica

On Wednesday, Qualcomm announced that one of its subsidiaries, Qualcomm Technologies, Inc., will form a separate company, along with other investors, to focus on location technology. The new company will assume the name of its flagship location and "proximity" platform, Gimbal, to become Gimbal, Inc. From the press release:

"Enabling proximal, contextually relevant experiences is an important element of our vision to bridge the digital and physical worlds across retailing, advertising, social networking and other use cases, and Gimbal, Inc. is well positioned to continue to drive industry leadership," said Derek Aberle, President of Qualcomm Incorporated. "Qualcomm often serves as a catalyst for creating businesses and technology that enable new and unique user experiences. We look forward to seeing the Gimbal platform continue to flourish and drive the vision we have created - now as an independent entity."

Ostensibly, Gimbal, Inc., was formed to focus on the retail market where interest has grown in the usage of location-based adertising and indoor location positioning support loyalty programs and to drive in-store sales. Again, from the release:

Gimbal includes support for geofencing and proximity beacons as well as an intuitive SDK for iOS and Android that enables brands, retailers and others to engage consumers with relevant, timely and personalized communications.

This is a significant announcement from one of the leading chipset manufacturers in mobile handset technology. It is recognition that proximity analysis and the ability to communicate within a hyper-local environment is in demand by those developing mobile applications and from the brick and mortar retailers.

Bookmark and Share

Your Comments

Upcoming Webinars Prev | Next

Location Intelligence Newsletter

Get the newsletter with the latest Location Intelligence headlines and feature articles. Enter your Email.
Preview | Archive


RSS  Twitter  LinkedIn 

White Papers

Mining SAP BO with Galigeo-for-BI for improved Location Intelligence outcomes

More and more companies are deploying Location Intelligence (LI) solutions to better leverage their investments in Business Intelligence solutions. These companies are seeing demonstrable...Download this paper

Advertise on this Channel

Location Intelligence Rate Card

Twitter RSS Facebook LinkedIn Delicious
About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
Publications: All Points Blog
Conferences: Location Intelligence Conference | GEO Huntsville
© 2014 Directions Media. All Rights Reserved