Is the New Location Graph Just Psychographics Revisited?
Tuesday, August 21st 2012
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Last week location-based ad company JiWire announced a new ad service to help marketers target specific audiences based on location data it has collected from mobile devices. The product, Location Graph, uses the data to create anonymous user profiles based on the types of places people visit. Is this truly a new way to target or just a twist on the tried and true psychographic analysis?
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