Point Inside Mobile Shopper Index (PIMSI) data, released today, demonstrate the benefits of in-store location technologies in retailers’ mobile apps. These data, collected through the 2012 calendar year from a range of retailers, show apps with in-store location and associated store-centric features drive five times more shopper engagement than identical apps without these features
Bellevue, WA, February 12, 2013
Point Inside today released its Point Inside Mobile Shopper Indextm (PIMSI) data that proves the benefits of in-store location technologies in retailers’ mobile apps. These data, collected through the 2012 calendar year from a range of retailers, show apps with in-store location and associated store-centric features drive five times more shopper engagement than identical apps without these features.
Retailer branded apps that include these capabilities – often known as “store mode”—significantly increase customer interactions with retailers, the data show. “Store mode” capabilities include dynamic store maps, the ability to display exact product locations, and the most efficient routes through the store to fulfill a shopping list. “Store mode” also provides deep customer insights to retailers and delivers highly personalized content based on current purchase intents, past purchase behaviors and the shopper’s location inside the store.
“When we began collecting data from retailers that have integrated Point Inside’s powerful and unique in-store capabilities into their branded apps, we expected strong results, but five times the shopper engagement was a surprise even for us,” said Josh Marti, CEO of Point Inside. “These data prove the value of those features and create a compelling opportunity for retailers to really connect with their customers to drive additional sales and increased customer loyalty.”
The data were collected through a year-long A|B test using otherwise identical apps that differed only in the availability of indoor location features. Customers who had access to “store mode” capabilities had five times more interactions with the app. Interactions include the creation of shopping lists, the number of items in the shopping list and the number of shopping sessions.
Store Mode features include:
Point Inside today also announced the “Point Inside Store Mode Analysis Program” for retailers. Under this program, Point Inside will provide qualified retailers free customized demonstrations and audits of how “store mode” can drive sales and customer loyalty in their own stores. Using the retailer’s own data, Point Inside will show how store maps, product locator, efficient shopping list routing, personalized messages and other features increase shopper engagement.
Retailers interested in learning more about the Point Inside Mobile Shopper Index Data or the Point Inside Store Mode Analysis Program can contact Point Inside at contact(at)pointinside(dot)com.
About Point Inside
Point Inside is the leading provider of “store mode” capabilities for retailers to incorporate into their own branded apps for enhanced in-store shopper engagement. Key features include indoor location technologies, in-store search, personalized recommendations and private ad network capabilities. The platform helps retailers, brands and manufacturers increase revenues, customer loyalty and insights giving shoppers a real-time, in-store retailer connection that saves them time and money. Privately-held Point Inside is based in Bellevue, WA. More information can be found at http://www.pointinside.com.