Census data included in the NAVTEQ Map helps businesses better understand customers through lifestyle and population statistics

– Nokia today announced at the USGIF Technology Days event that its Location & Commerce business is the first to launch 2011 Canada Census data in its Census Boundaries product. This data will provide geographic information systems (GIS) and geo-marketers access to a deeper level of census data for market analysis. The 2011 Canada Census data will be offered as part of the Q1/2012 NAVTEQ Maps database release and available to Nokia customers in June 2012.

When combined with demographic data, Census Boundaries becomes a tool for lifestyle and population analysis in the fresh and reliable context of the NAVTEQ map. This enables organizations to boost efficiencies, control costs, and make informed decisions for a range of applications. For example, geo-marketers can use Census Boundaries to discover population trends and become informed about where a business’s key customer segments are located.

Census Boundaries provides geo-marketers access to more options for analyzing census data through offering multiple geographic layers. This level of market analysis will significantly enhance a wide range of applications, including business intelligence, direct mail, GIS, market research, retail site selection and sales territory generation. In addition, public organizations benefit from using Census Boundaries by better understanding constituencies, preparing and responding to emergencies, and planning administrative district expansions.

 “As technology evolves, we are helping to drive more sophisticated GIS and geo-marketing analytics by providing data that gives an enhanced depiction of real life in the real world,” stated Allan Tomlinson, Director North America Map and Content, Location & Commerce, Nokia. “We are providing the latest Canada Census data to enable geo-marketers with the information to derive richer and more preciseinsights on the Canadian market.”

Census Boundaries is also available in the United States, Mexico, Virgin Islands, and Puerto Rico.  Demographic data is included in the Census Boundaries product for the United States and Mexico.

About Nokia `s Location & Commerce Business

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. The company’s Location & Commerce business, including NAVTEQ Maps products, the Nokia Location Platform as well as Nokia Maps  aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. Begin to explore our capabilities at www.maps.nokia.com.

Nokia and NAVTEQ Maps are trademarks in the U.S. and other countries. All rights reserved.