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Why Big Data Won’t Make You Smart, Rich, Or Pretty - Fast Company

Saturday, January 28th 2012

This year will be the year of Big Data. The Data Warehousing Institute (TDWI) reported that 90 percent of the IT professionals it surveyed said they were familiar with big data analytics. And 34 percent said they already applied analytics to Big Data. The vast hordes of data collection during e-commerce transactions, from loyalty programs, employment records, supply chain and ERP systems are, or are about to get, cozy. Uncomfortably cozy.

http://www.fastcompany.com/1811441/why-big-data-won-t-make-you-smart-rich-or-pretty?partner=gnews

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