These relationships carry certain baggage. Why would Company X really want to promote Company Ys products anyway? Company X has their solutions to sell regardless of the benefits of that, which is being strategically partnered with Company Y. But honestly, there is no such thing as a total solution, or the end-to-end workflow, or the one-stop shop for your everyday GIS needs.
Having said that, there
are some relationships that are necessary and that produce bona fide results
for the end user. The reason is simple: GIS software is only a tool and
not an end in itself. It does not solve any particular industry workflow.
Most GIS software facilitates data integration, basic thematic mapping,
and spatial analysis functionality. It does not generally purport to solve
applications in computer aided mass appraisal, routing and scheduling,
or storm water management, for example. It does not generally come with
the data you need or the database to support your long-term efforts. For
these workflows, it is necessary and appropriate for strategic partnerships
to exist. But the user must not only evaluate software, they must understand
their organizations requirements to get a job done. No one else can do
it and you should not let a strategic partnership alter the hard work
it takes to identify the job you need to perform on a daily basis.
