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Claritas, MapInfo Make Push into Analytical Services—The geodemographic data business will never be the same…

Tuesday, January 14th 2003
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In making the announcement for Claritas, Bob Nascenzi, CEO, said, "Business is entering a new era where customer and market data must be combined, analyzed and distributed rapidly across real estate, marketing and merchandising functions." Mark Cattini of MapInfo said, "Building MapInfo’s analytical customer relationship business is a key component of our strategy for long-term growth. By acquiring Thompson Associates we will achieve critical mass in location-based analytical services..."

The companies are slugging it out for key competitive advantages; MapInfo through acquisition of Thompson and previously the analytical division of Compusearch; Claritas through differentiation of their existing services and expertise. MapInfo seems to be searching for a niche in which to build revenue as it sees its product sales waning. Thompson’s extensive client base presents an opportunity for both software and consulting services. The AnySite piece of Thompson will present a challenge for integrating products. MapInfo’s TargetPro and AnySite’s Analyzer perform similar functions. AnySite has been “data agnostic” up until now. It remains to be seen whether this will continue.

By forming a new group with a new name, Claritas wants to distance itself from its reputation as solely a demographic data provide. Over its history, Claritas has always offered services, but as it attempts to reach a broader marketplace, it is launching into a head to head battle with MapInfo in this space.

But, this is not the business it once was. The need to offer more than just re-packaged Census data, projections, estimates, and niche industry databases is an absolute necessity for these companies to move into a space that could be taken over by the large Customer Relationship Management (CRM) companies who are clearly interested in demographics as ancillary support for analytics. And lest I forget to mention the white rhino sitting in the corner, Microsoft is anxious to feast at the low-end GIS marketplace with tons of demographics and business data at a price point that doesn’t allow competitors much margin on desktop software. With recent additions of data from AGS and Simmons, the new version of MapPoint due out in a few months will be a product that Directions and our sister publication MP2Kmag.com will review in detail.

And where are the other “business GIS” players, Caliper, Tactician, or Scan/US. I rarely hear from any of these companies and you wonder how they survive. Stewart Berry from Caliper will however, but contributing to this publication so we hope to have some case studies in the future from that company.
-- Joe Francica, Editor


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Journal News Removes Interactive Gun Permit Map

The Lower Hudson Journal News has been under fire for publishing a map of gun permit holders in two counties in New York State  before Christma. (APB coverage 1, 2, podcast). On Friday January 18 the paper removed the interactive map. Why? Publisher Janet Hasson gave answers in a media statement and in a letter to readers.

In a statement in response to The Poynter Institute (a journalism school) she argued:

With the passage this week of the NYSAFE gun law, which allows permit holders to request their names and addresses be removed from the public record, we decided to remove the gun permit data from lohud.com at 5 pm today. While the new law does not require us to remove the data, we believe that doing so complies with its spirit. For the past four weeks, there has been vigorous debate over our publication of the permit data, which has been viewed nearly 1.2 million times by readers. One of our core missions as a newspaper is to empower our readers with as much information as possible on the critical issues they face, and guns have certainly become a top issue since the massacre in nearby Newtown, Conn. Sharing as much public information as possible provides our readers with the ability to contribute to the discussion, in any way they wish, on how to make their communities safer. We remain committed to our mission of providing the critical public service of championing free speech and open records.

In a letter to readers published on Friday she wrote:

So intense was the opposition to our publication of the names and addresses that legislation passed earlier this week in Albany included a provision allowing permit holders to request confidentiality and imposing a 120-day moratorium on the release of permit holder data.

She goes on to say that during the 27 days the map was online any one interested would have seen it and that the data would eventually be out of date. She also noted that the paper does not endorse the way the state chose to limit availability of the data.

The original map/article still includes a graphic - but it's a snapshot, a raster image, with no interactivity. Says Hasson in the letter to readers:

 And we will keep a snapshot of our map — with all its red dots — on our website to remind the community that guns are a fact of life we should never forget.

I continue to applaud the paper for requesting the data via a Freedom on Informat request, mapping it, keeping the map up despite threats and criticism and now responding to state law. I think the paper did a service to the state, to citizens and to journalism.

- via reader Jim and Poynter

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