For example, what are you doing today? Don't answer yet.
ESRI started GIS Day a few years ago, and as I said in my editorial on January 3rd of this year, I applaud their efforts. But I'm not satisfied with the support it receives from the other sponsors. The is also National Geography Awareness week, but when you go to the National Geographic Society's website, the primary sponsor, there is nothing to be found, not even under kid activities. I don't get it? GIS Day activities are absent as well.
The other major sponsors that ESRI lists on the GIS Day website are equally deficient in promoting the cause: the American Association of Geographers, the USGS, and a few others nothing on their websites. If I were them, especially the USGS, I would want to promote GIS Day; I would want every Congressman wearing a little map button; Id be walking the aisles of the house chamber with a GPS receiver and a PDA-mapping application that shows where every back bencher was hiding out during the last vote on the budget. Can you say fiscal 2003 funding?
Id also have the president of the AAG out on a whistle stop tour of high schools telling kids to major in the geosciences when they get to college, and the benefits of understanding the applications of geography to all professions. OGC? Absent. NSGIC? Sorry, out to lunch.
Another thing. Why haven't the other GIS software vendors embraced today? Because it was started by ESRI? Big deal. Jump on the bandwagon folks and start trumpeting the profession that we know and love. You're missing a golden opportunity to make the day your own and to drum up business besides.
In the school systems, which, to be sure, are already involved in GIS Day, the real potential resides. School students lack an awareness of what to do when they get into the real world. GIS is truly a tool to visualize and apply a learned understanding of the spatial interaction of physical and cultural phenomena. So, let's start getting the word out go map something today and show your kids tonight!
