SpectrumDNA

Based in Park City, Utah, SpectrumDNA, Inc. is a digital studio that creates social media applications that are engines of engagement (or "enginets"), empowering users to take an active, measurable role in their online communities. These private-label applications can be easily configured and branded for media outlets and advertisers to capture specific audience behaviors, and to develop advertiser-safe user-generated and user-marketed content. Enginets can be leveraged for both short-term promotions and for building long-term assets, and employ both a centralized experience (online or mobile web destination) and distributed experience (widgetry, iPhone apps, feeds, etc).

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