Overview

The consumer behavior database consists of over seventeen hundred individual variables from the latest Mediamark (MRI) double-base survey. Linked to block groups using MOSAIC, this database provides a wealth of information on the preferences and activities of the households in every block group in the country.

An additional consumer behavior database is a series of variables that are presented as relative indexes, derived from an analysis of the Experian BehaviorBank and Automotive databases using the Mosaic classification system. Included in this database are a number of variables related to direct marketing responsiveness.

Specifications