Overview
The consumer behavior database consists of over seventeen hundred individual variables from the latest Mediamark (MRI) double-base survey. Linked to block groups using MOSAIC, this database provides a wealth of information on the preferences and activities of the households in every block group in the country. An additional consumer behavior database is a series of variables that are presented as relative indexes, derived from an analysis of the Experian BehaviorBank and Automotive databases using the Mosaic classification system. Included in this database are a number of variables related to direct marketing responsiveness.
Specifications
| Requirements: |
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| Formats: |
dBase , ASCII |
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| Price: |
Call (877) 944-4AGS |
| Media Type: |
CDROM , Diskette |
| Support: |
E-Mail , Telephone , Web site |
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