AGS Consumer Behavior from Applied Geographic Solutions,Inc.(AGS)

AGS Consumer Behavior

Overview

The consumer behavior database consists of over seventeen hundred individual variables from the latest Mediamark (MRI) double-base survey. Linked to block groups using MOSAIC, this database provides a wealth of information on the preferences and activities of the households in every block group in the country.

An additional consumer behavior database is a series of variables that are presented as relative indexes, derived from an analysis of the Experian BehaviorBank and Automotive databases using the Mosaic classification system. Included in this database are a number of variables related to direct marketing responsiveness.

Info Link:

http://www.appliedgeographic.com/datadescripts.htm#dimen ...

Specifications

Requirements:
Formats:	dBase , ASCII
Platform:
Price:	Call (877) 944-4AGS
Media Type:	CDROM , Diskette
Support:	E-Mail , Telephone , Web site
Distribution:

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