Overview

ACORN was the first geodemographic classification available in Great Britain. Following many updates, it remains today the most respected and widely used consumer classification in the country. It combines geography with demographics, places where people live with their underlying characteristics, to create a tool for understanding different types of people in different areas across Great Britain or the United Kingdom.

As many as 79 different data items, carefully screened from some 9,000 available demographics, are incorporated into the ACORN classification. This means that all the significant factors - such as age, sex, marital status, occupation, economic position, education, home ownership and car ownership are covered to give a very full and comprehensive picture of socio-economic status.

Specifications