Overview
PayCheck is a powerful classification providing consistent and reliable
estimates of gross household income across the UK. It allows marketers and
planners to understand income patterns for targeting and mailing campaigns.
The PayCheck Classification splits the population into 19 Income Types. It
is designed to let you easily add a single income code to the individuals on
your database in order to understand the incomes of your key customer types.
The Mean, Median & Mode Income Files is ideal for understanding and mapping
the relative levels of income between areas, and the most common incomes
within areas. Household Income Profiles complement the Mean Median & Mode
files and enable you to highlight areas with high concentrations of
particular income bands. These profiles detail the number of households
falling into £5,000 income bands ranging from £0 to £5k up to £100k+.
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