Overview
People*UK is the first classification of individual people in the UK,
targeting on an individual level by assigning different people within the
same household to different types. This brings targeting to its inevitable
but logical conclusion - one-to-one marketing.
It is an individual level classification so it is very accurate and
detailed. Being a single classification code it is very easy to apply.
People*UK is universally applicable because it combines the extensive
coverage of the Electoral Roll with the precision of an individual level
segmentation tool. Using selected lifestyle characteristics from our
LifestylesUK database and then organising by "life stage" or age/family
status, People*UK plugs the gap that previously existed between postcode
level classifications and Lifestyles databases.
Specifications
| Requirements: |
|
| Formats: |
|
| Platform: |
|
| Price: |
|
| Media Type: |
|
| Support: |
|
| Distribution: |
|
|
